Maryland State Ad Agency Managing Director

Introduction

Maryland Public Television, commonly known as MPT, is a regional PBS affiliate that broadcasts throughout Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. Headquartered in Owings Mills, MPT operates a full-service advertising agency, called the Maryland State Ad Agency (MSAA), which serves the needs of the Maryland State agencies seeking to communicate important� messages through public service announcements and advertising. Campaigns include messaging about substance disorders (such as opioids), problem gambling, Covid-19, state trooper recruitments and the state's 988 suicide and crisis lifeline.��\r
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LOCATION OF POSITION

Maryland Public Television\r
11767 Owings Mills Blvd\r
Owings Mills, MD 21117\r

Main Purpose of Job

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The Managing Director will run the day-to-day\r
operations of the Maryland State Ad Agency\r
(MSAA), an independent division of Maryland\r
Public Television (MPT). The Managing\r
Director will oversee all aspects of MSAA,\r
including, but not limited to, business\r
development, client relations, account\r
planning, analytics, identifying and implementing\r
best practices, �staffing, team leadership, media placement,\r
and budget management.\r
The Managing Director, reporting to the\r
Executive Vice President of MPT, is also\r
responsible for hiring and empowering the Creative Director to build out the\r
creative\r
vision and production operations of the\r
agency.\r
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This is a\r
Special Appointment position and services at the pleasure of the\r
Appointing\r
Authority.\r
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POSITION DUTIES

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Developing, updating and executing the agency's business plan,\r
including goal setting\r
for all aspects of� the agency, as well as determining key\r
performance indicators, and\r
metrics for success.�\r
Fostering client satisfaction by building relationships with\r
existing clients to support and backstop the�account management team.\r
Working with the account team to develop account strategy,\r
budget, timeline, and\r
creative\r
brief.�\r
Maintaining the agency's budget to ensure the expenses are\r
controlled and revenue\r
goals\r
are met.�\r
Identifying best practices and staying abreast of industry\r
trends, including being aware\r
of\r
the latest�software tools to improve agency efficiency and quality of services.�\r
Leading business development, including agency marketing and\r
client recruitment.�\r
Managing the staff and contractors of the agency with direct\r
report oversight of business operations,�client relations, analytics and\r
research, account planning, and media\r
placement.�\r
Work with the creative director to determine the creative vision\r
for the agency. marketing\r
the agency,�overseeing all operations, including media planning, placement\r
timelines,\r
buying,\r
creative services, trafficking, reporting and client services.�\r
Work with the creative director to develop quality vendor\r
relationships to ensure access to outstanding�freelancers and contractors for\r
use when needed to meet client goals.�\r
Ensure that all projects are measurable by industry standard\r
metrics and key\r
performance indicators�and�that both staff and clients have\r
access to analytics, reporting\r
and dashboards as appropriate.\r
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MINIMUM QUALIFICATIONS

Education:\r
Bachelor's degree in advertising, marketing or a related\r
field.\r
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Experience: A minimum of ten (10) years of experience working in an advertising agency\r
with a minimum of five (5) years of experience senior management roles.\r
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Note: Portfolio advertising school may be substituted for\r
the required education.�\r
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For education obtained\r
outside the United\r
States, you will be required\r
to provide proof of the equivalent American education as\r
determined by a foreign credential evaluation service.\r
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Resumes will NOT be accepted\r
in lieu of completing the online or paper application.\r

DESIRED OR PREFERRED QUALIFICATIONS

Strong preference will be given\r
to applicants who possess the following preferred\r
qualification(s):\r
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Extensive understanding\r
and experience with agency management best practices, advertising\r
industry� operations, business development, account planning, and client\r
management.�\r
Ability to develop account strategies based on industry trends\r
and developments.�\r
Exceptional organizational and multitasking skills, especially\r
when working with\r
multiple\r
projects or teams.\r
Strong skills in staff development and mentoring.�\r
Excellent management, negotiation, listening, and verbal and\r
written communication skills.�\r
Decisiveness and strong problem-solving skills, especially under\r
pressure.�\r
Ability to develop and maintain strong working relationships\r
under deadlines.�\r
Experience writing agency business plans that include KPIs is\r
preferred.�\r
Strong existing relationships with Maryland\r
media outlets' sales operations preferred.�\r
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Selection Plan

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LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned\r
duties which require the operation of a motor vehicle. Employees assigned such duties will be required\r
to possess a motor vehicle\r
operator's license valid in the State of Maryland.\r

SELECTION PROCESS

Applicants must provide sufficient information on the application to show they meet the qualifications for this recruitment. All information concerning the qualifications, including any requested documentation (diploma, transcript, certificate, etc.) must be submitted and received by the closing date. Information submitted after this date will not be considered.\r

EXAMINATION PROCESS

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The examination will consist of a rating\r
of your education, training, and experience as presented on your application\r
and as they relate to the requirements of the position. Therefore, it is\r
important that you provide complete and accurate information on your\r
application.\r
Resumes\r
will NOT be accepted in lieu of completing the online or paper application.\r
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BENEFITS

STATE OF MARYLAND BENEFITS\r
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FURTHER INSTRUCTIONS

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Online applications are\r
highly recommended. However, if you are unable to submit your\r
application online, or encounter difficulty attaching required or optional documentation,\r
you may submit by mail to: Maryland\r
Public Television – HR , 11767 Owings Mills Blvd.,\r
Owings Mills, MD 21117, �or by fax to: Paper application and required\r
materials\r
must be received by the closing date for the recruitment. �No postmarks\r
will\r
be accepted.\r
Please be sure to include your name, identification number (Easy ID#) and job\r
announcement number on any documentation to ensure\r
timely processing. Only additional\r
materials that are required\r
will be accepted for this recruitment.\r
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For questions\r
regarding this recruitment, please contact L. Johnston at \r
or \r
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If you\r
are having difficulty with your user account or have general questions about\r
the online\r
application\r
System, please contact MD Department of Budget and Management, Recruitment\r
and\r
Examination Division at or \r
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Appropriate\r
accommodations for individuals with disabilities are available upon request by\r
Calling\r
MD TTY Relay Service at \r
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We\r
thank our Veterans for their service to our country.\r
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People\r
with disabilities and bilingual applicants are encouraged to apply.�\r
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As an equal\r
opportunity\r
employer, Maryland is committed to recruitment,\r
retaining and promoting employees\r
who\r
are reflective of the State's diversity.\r
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