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Web Content Manager

3 months ago

Cambridge, Massachusetts, United States Philips Full time
Job TitleWeb Content Manager (Cambridge, MA)Job Description

2023 Philips Job Ad Template – Sales, US

Web Content Manager (Cambridge, MA)

As a Web Content Manager in the Digital Center of Excellence, you will be responsible for management and optimization of the online product page experience across our Health Systems businesses.

Your role:

  • Work with our Health Systems businesses to ensure seamless creation, maintenance and ongoing optimization of product content published on our .com website. Drive scalable and efficient processes for global content creation including alignment with regions.
  • Identify optimization opportunities, uncover audience needs, and consult on effective engagement and conversion strategies, as well as to provide input to our business digital teams and marcoms on opportunities that can drive digital impact for the organization.
  • Ensure published product content is impactful, user-centric, engaging, high-quality and optimized for search engines (SEO).
  • Monitor and analyze website traffic, user engagement, conversion rates, and other website KPIs to measure success, drive user testing priorities, suggest optimizations, and adjust web content strategies accordingly.
  • Requires collaborating with other departments such as Marketing, Insights & Analytics, and Digital Services.

You're the right fit if:

  • You've acquired 3+ years of experience in the digital marketing space, inclusive of website strategy and execution.
  • You are a process-oriented individual with experience in digital project management and/or web content management.
  • You have familiarity and experience with web conversion optimization, SEO, and an understanding of how digital marketing campaigns rely on and interact with the web.
  • You are Tech/digital savvy with experience in managing customer-oriented digital platforms, are highly organized and responsive, and have a data-driven mindset.
  • You have a BA degree or higher degree in a related field.
  • You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

  • Learn more about our business.
  • Discover our rich and exciting history.
  • Learn more about our purpose.
  • Read more about our employee benefits.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.