Manager Field Brand Communications
2 months ago
Job Description
McDonald's Global Impact team is aligned around a vision to make McDonald's famous for our positive impact on people and the planet. The North American Impact team includes Communications, Government Relations, Sustainability & ESG, and Philanthropy. Read more about McDonald's Purpose & Impact here.
We're looking for a Field PR Manager to drive PR and Impact strategy (including local media relations, influencer strategies, crisis management) across the East Coast/West Coast. Your primary focus will be amplifying McDonald's strategic narrative and business priorities locally to drive brand affinity and trust in the local communities we serve.
Laddering up to the US Business Communications Team, this position will be based at McDonald's Headquarters in Chicago with occasional travel required to the East/West Coast. You will report to the Senior Manager, US Field PR and be a member of the broader North American Impact team.
Responsibilities:
Use data and knowledge of the local earned media landscape to develop creative approaches to reach key audiences.
Build and strengthen local reporter relationships on behalf of the brand.
Serve as a trusted PR counselor for local Field Office leadership and restaurant Owner/Operators.
Draft and review materials including campaign communications plans, pitches, press releases, statements, Q&A and more.
Triage and manage media response strategy on local and restaurant-level issues and crises.
Collaborate with PR agency partners across the East/West.
Constantly story-mine for potential news angles, data and trends to drive opportunistic storytelling, and work closely with cross-functional North America Impact partners to amplify stories to broader audiences.
Qualifications:
Qualifications
BA/BS degree required
Natural storyteller with excellent speaking, writing and editing skills
Ability to navigate, orchestrate and work through sophisticated issues with a strategic lens
Strong experience and knowledge of the earned media landscape
Adept at navigating media issues and crises for brands
Strong business knowledge with a demonstrated ability to understand business strategy and how to use communications as a mechanism to drive that strategy
Proven leadership and ability to influence and work with Sr. Leadership and multi-disciplined teams
On the record media relations experience & experience managing agencies is a plus
Local or field-level media relations & crises response experience is a plus
Ability to travel as needed
Additional Information
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
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