Senior Brand Manager U by Kotex

3 days ago

Chicago, Illinois, United States Kimberly Clark Full time

Senior Brand Manager, U by Kotex

You re not the person who will settle for just any role.
Neither are we.
Because we re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
Here, you ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
In this Senior Brand Manager role, you ll help us deliver better care for billions of people around the world.
It starts withYOU.

The Senior Brand Manager is the Marketing team leader accountable for day-to-day management the P&L and owning brand building initiatives, including developing and executing marketing & innovation plans for Kimberly-Clark s U by Kotex business in North America.
The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain.
The Senior Brand Manager directly leads a team of Brand Managers and Associate Brand Managers while also leading agency relationships and influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales.
The successful candidate will join the U by Kotex team and report to the VP of Marketing, Feminine Care.

In this role, you will:

Drive the delivery of business objectives for the brand including net sales, operating profit, gross margin, and dollar share by setting stretch goals, driving fact-based decisions and anticipating external opportunities and/or threats. Be a trusted partner with cross functional teams by listening for feedback, check and adjust plans generating commitment and continuously raising the bar to deliver the strongest performance. Deliver projects on-time by leading diverse cross functional team through the stage gate process and driving best-in-class launch execution. Align with the VP of Marketing, Feminine Care to set Annual Operating Plan that delivers on strategic business objectives, as well as brand promise and purpose. Engage and inspire the team across functions to ensure world-class brand building, driving step change improvements in capabilities/performance with urgency. Partner with BU Sales on development, communication, and execution of Distribution, Pricing Shelving, Merchandising and eCommerce levers; Drive development of channel specific go-to-market strategies and plans to maximize presence in market. Develop and execute marketing & media plans; ensure media investment and supporting marketing initiatives are delivering strong return and drive continuous improvement. Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, data-driven media targeting evolution and sales performance. Lead 18-month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L and market share goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required. Demonstrated track record of identifying, cultivating, and developing top talent. Advocate and champion Inclusion & Diversity, Safety, Quality and Compliance within the organization and culture. About Us Huggies .
Kleenex .
Cottonelle .
Scott .
Kotex .
Poise .
Depend .
Kimberly-Clark Professional .
You already know our legendary brands and so does the rest of the world.
In fact, millions of people use Kimberly-Clark products every day.
We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you. At Kimberly-Clark, you ll be part of the best teams committed to driving innovation and growth.
We re founded on 150 years of market leadership, and we re always looking for new and better ways to perform so what can you do with that? There s no time like the present to make an impact at Kimberly-Clark.
It s all here for you at Kimberly-Clark.Led by Purpose.
Driven by You.About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.
You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.
At Kimberly-Clark, we re constantly exploring new ideas on how, when, and where we can best achieve results.
When you join our team, you ll experience Flex That Works:
flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
Have 8+ years experience in marketing with brand management (CPG companies) and experience in the following areas:
P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply . Strong understanding of brand foundational tools, consumer insight identification and brand strategy development. Concept & Brief writing of both product innovation and renovation and commercial news. Leading in a matrix organization driving collaboration across businesses and functions. Leading agency partners in long-term projects. Track record of successfully bringing innovations into market. Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external). Bachelor's degree required.
Masters/MBA with concentration in Marketing degree preferred. Hybrid Role Based in Chicago, Travel:
10-20% of the time.Total Benefits Here are just a few of the benefits you d enjoy working in this role for Kimberly-Clark.
For a complete overview, see ***.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.Diverse income protection insurance options to protect.

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