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Business Project Advisor, Campaign Management
3 months ago
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply
Our people make all the difference in our success.
POSITION SUMMARY
The Enterprise Print and Distribution (EP&D) Campaign Management team is responsible for developing comprehensive targeting specifications documents and managing the campaign life cycle for strategic enterprise communications.
The Business Project Advisor is the primary liaison between the business and Technology partners, responsible for defining campaign targeting specifications and developing the functional requirements document, as well as campaign execution oversight. The Advisor will work on large enterprise-wide communication initiatives at a program level. This role leads cross-functional, strategic communication execution while also leading internal projects and process improvement initiatives. The role will partner with business and operational stakeholders to define business requirements and coordinate with Technology to implement communications. Advisor will build communication targeting specifications and collaborate with Technology partners to enable the deployment and fulfillment of multi-channel communications.
This position will require the flexibility to perform onsite 3 days per week at a designated Cigna facility.
Primary Functions
- Gather communication setup requirements from various functional teams: campaign targeting, digital communications, and business and technology partners.
- Analyze, gather and document business requirements for new communications, enhancements to existing communications as well as build, test, implement and support rollout.
- Ensure inputs are accurate, complete and entered into system of record
- Conduct research and analysis to identify issues and resolve them with business & technology partners
- Knowledge and experience with building and maintaining data targeting flowcharts in Campaign Orchestration/Journey software
- Identify and implement process improvements and develop tools to complete deliverables in an accurate and efficient manner
- Manage and report on project status and timelines
- Manage the campaign execution calendar
Key Qualifications
- Bachelor's degree in Business Administration, Marketing, Information Technology, or related curriculum preferred
- 5+ years of project/program management experience in campaign management, marketing, communications, or related field
- Campaign Automation software experience; i.e., UNICA, RedPoint, Alterain, Adobe, or similar
- Agile, Atlassian-Jira, Confluence; SharePoint, Alation experience preferred
- Moderate SQL skills or familiarity preferred, but not required
- High level of confidence and enthusiasm to learn new processes and systems
- Excellent communication skills with the ability to speak with technical and non-technical audiences interchangeably
- Demonstrated self-initiative and independently manage campaign execution from ideation to implementation
- Customer-centric campaign planning and segmentation experience
- Strong analytical, planning, problem identification and resolution skills required.
- Proven ability to manage multi-channel, direct marketing campaigns and/or database marketing experience
- Proven ability to plan for and integrate multiple tasks concurrently as well as work independently.
- Ability to identify and engage cross-functional teams in support of project completion, while obtaining needed buy-in from stakeholders
- Agile, creative thinker, solution and detailed oriented
- High-level of confidence, integrity, enthusiasm and executive presence
- Ability to work in a fast-paced environment, handling multiple priorities
- Ability to influence others
- Proven ability to work in a team environment
- Ability to build strong relationships with peers across the organization
- Marketing Services Provider (MSP) experience a plus
- Experience in the healthcare industry a plus
- Proficient PC skills including Microsoft Office (Excel, Word, PowerPoint) required
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link.
