Customer Adoption Marketing Content Lead
3 weeks ago
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Objective & Purpose
SAP's Customer Adoption Marketing team has a clear objective to engage customers throughout their post-sale journey to drive adoption, retention and create loyal customers for life. The team is looking for a creative, highly-motived content strategist to own the identification of content needs and content development across specific SAP product areas. This highly-visible role offers the opportunity to collaborate cross-functionally and apply a variety of marketing disciplines to achieve objectives. We are a fast moving, data and results driven team with a common mindset – always putting the needs of our customers first.
Key Responsibilities
- Develop and execute a customer-centric content strategy to achieve Adoption Marketing team outcomes and KPIs.
- Ensure alignment of content planning with product marketing, channels, field teams, and customer engagement teams for cohesive messaging.
- Optimize content to support adoption, consumption, and retention objectives.
- Conduct message testing across various content types and distribution channels.
- Oversee end-to-end execution of content deliverables, including the creation and distribution of assets, and maintenance of assets in content repository.
- Deliver in partnership with internal stakeholders and external vendors, solution adoption content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, best practices, how-to guides, etc.
- Support the budgeting process with forecasting and staying within x% of allocated content budget
- Continually measure content effectiveness to build high-performing content for the right audience and channels.
Key Skills & Competencies
- Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
- Outstanding written & verbal communication skills
- Experience and strong competency in copywriting
- Must be proficient in marketing automation tools and their application for adoption programs.
- Strong collaboration skills and experience successfully working across cross-functional teams
- Must be proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
- Must be able to understand, critique and give feedback on content design and delivery methods.
- Must have working familiarity with multiple digital channels and their applicability within an adoption marketing plan
- Must have experience producing high performing content
- Must have good understanding of customer lifecycle journey
- Ability to manage multiple projects simultaneously and stay on time, within budget
Educational Requirements
- Bachelor's degree or equivalent required
Location
- San Ramon or Newtown Square – highly preferred
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 117, ,400 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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