Smartwool: Product Line Manager

1 month ago

Denver, Colorado, United States VF CORPORATION Full time
Now that you've found the job description, what's next?

At Smartwool, we are a group of insatiable outdoor adventurers who want to share the joy of crisp powder turns, hard first ascents, scrambly summit sunrises, pine needle-cushioned hikes, and s'more-filled weekends with everyone. We're committed to transparency, sustainability, and getting out there. And we're serious about having fun while doing it.

We are a team committed to creating products with Merino wool at their core, reducing our environmental impact, and working with our advocacy partners to help protect wild places and increase equitable access for anyone looking to spend more time outside.

If this sounds like a team you would like to be a part of, Smartwool just might be the place for you.

To learn more about our values and our culture, visit Smartwool Careers or

Global Product Line Manager

What will you do?

A day in the life of a Global Product Line Manager at Smartwool looks a little like this.

The Product Line Manager (PLM) is ultimately responsible for the global merchandising and product strategy for the global Smartwool product line. With expert level thinking, communication and heavy emphasis on storytelling and presentation skills, the PLM fosters a highly collaborative work relationship with Design, Development, Sales, Marketing, Operations and other key internal and external stakeholders. This person plans and briefs a product line that is focused on meeting and exceeding the needs of the consumer, creating commercially compelling lines, drives the brand forward and manages to the business goals of the line for revenue, margin and SKU efficiency. The Product Line Manager reports to the Sr. Manager of Merchandising.

Let's break down that day-in-the-life a bit more.

Strategic category product planning to deliver product solutions that enhance the brand and meet the needs of consumers globally. Prepare a consumer compelling product line strategy and pricing through the formulation of product briefs that meet revenue and margin targets. Build & maintain accuracy of seasonal product plans &/or briefing tool up until seasonal VLP is created. Lead the merch function representing the sock category in the Seasonal Creative process, culminating in documenting the seasonal line plan and creating product briefs. Partner with Merch partners in SWAT and SMU intros to plan a comprehensive global sock presentation. Deliver clear and concise product direction to design and development teams through briefing and the product creation process. Create and deliver compelling and inspirational sales meeting, tradeshow and key account product presentations Focus on story telling. Plan, create, and merchandise the product line to ensure an intuitive presentation of technologies and aesthetics that align with seasonal stories and trends. Manage an efficient and profitable line that drives seasonal revenue targets. Build tightest possible line to best use design/development resources, maximize supply chain agility and achieve SKU productivity/margin goals. Develop, maintain and communicate line metrics. Partner with Demand Planning to generate initial seasonal style level forecasts. Carry out regular market visits and attend relevant trade shows. Solicit input and feedback related to products. Engage with wholesale and digital partners domestically and internationally to achieve a high level of market knowledge Be the consumer expert and mine consumer insights (both research and reviews) to inform, continuously improve and validate product direction Be the category expert on the competitive landscape. Know market competitors including their respective positioning, price points, products and market share, build and maintains timely and accurate line tools. Leads the merchandising vision for the category including assortment planning and packaging. What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements within product management or merchandising.

The foundation skills you will need in this position are:

Strong presentation skills, verbal & written communication, problem solving & analytical skills required. Demonstrated leadership capability, including ability to motivate and mentor others. Excellent interpersonal skills that inspire, influence, and build trust resulting in effective working relationships with internal and external partners. Ability to anticipate how decisions can affect our customers, partners, products or other depts. Innovative mindset and past successes in introducing new categories, technologies, product solutions. Must be detail oriented, resourceful, self-motivated, and proactive. Must be adept at handling multiple priorities and time sensitivities. Ability to travel domestically and internationally (20%). MS Word, MS Excel, MS PowerPoint required. Business acumen, understanding of retail math and understanding of how specific inputs impact the business. There are also a few skills that are not required but preferred.

Adobe Illustrator proficiency Experience within a PLM database What do we offer you?

At Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Smartwool's benefits package, follow this and click "Looking to Join VF".

To learn more about Smartwool's Diversity and Inclusion efforts, go to

Now WE have a question for YOU.

Are you in?

Hiring Range:

$90,720.00 USD - $113,400.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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