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Smartwool & Icebreaker: Integrated Marketing Manager
3 months ago
At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.
So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.
To learn more about our values and our culture, visit or
Smartwool & icebreaker: Integrated DTC Marketing Manager
What will you do?
As the Integrated DTC Marketing Manager, you will work collaboratively and cross-functionally to develop and execute seasonal marketing campaigns for Smartwool and icebreaker brands in the US and Canada.
This position will report to the Senior Marketing Manager and partner with Brand Marketing, E-Commerce, CRM, Retail, Product, and Creative Marketing to drive DTC demand and grow market share for the Smartwool and icebreaker businesses. You will be an essential part of our team, assisting and helping execute asset production, digital marketing activations, and overarching branded marketing efforts across all DTC channels in AMER, while ensuring continuity with Global Marketing GTM priorities.
Let's break down that day-in-the-life a bit more.
Responsible for leading and implementing short and long-term integrated marketing strategy, communicating consistent messages across e-commerce and retail marketing channels for Smartwool and icebreaker Develop and execute seasonal marketing strategies for all Smartwool and icebreaker DTC channels in North America Build strong partnerships and establish credibility with both internal and external stakeholders, based upon a demonstrated collaborative approach, leadership skills and experience Partner with eComm and retail teams to ensure CRM and performance marketing is driving traffic and conversion Define, evaluate and report key metrics that tie to business goals Work closely with cross functional partners to support new product initiatives Brief and review all regional creative needs for , , , and icebreaker retail stores in North America Collaborate with regional paid media, social media, community, PR, and athlete teams to ensure continuity of brand expression across all campaigns Collaborate with internal CRM and CDP teams to develop and implement new advanced consumer targeting strategies Accountability for strategic delineation of seasonal marketing priorities and stories within Smartwool/icebreaker portfolio Lead and implement organic SEO strategy on and Maintain departmental calendars for internal and external stakeholders What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.
The foundation skills you will need in this position are:
Strategic Leadership: Direct and coordinate marketing activities to achieve brand sales goals. Initiative: Responsible for strategies related to spending, pricing, product, packaging, media, promotion, and copy. Communication & Tech Proficiency: Strong written and oral communication skills with proficient PC skills. Expertise: In-depth knowledge of marketing principles and practices, with the ability to handle complex information. Problem-Solving: Sophisticated analytical skills to resolve related issues and anticipate future challenges. Interpersonal Skills: Ability to communicate and persuade diverse audiences, with strong multicultural awareness. Accountability & Impact: Responsible for meeting targets with a significant impact on discipline performance. Location requirement: This role is based in Denver, CO. What do we offer you?
At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about our benefits package, follow this and click "Looking to Join VF".
To learn more about our Diversity and Inclusion efforts, go to or
Now WE have a question for YOU.
Are you in?
Hiring Range:
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
