Senior Analyst, Marketing Intelligence

2 months ago

Los Angeles, California, United States Keck Medicine of USC Full time

The Senior Marketing Intelligence & Research Analyst will play a pivotal role in shaping the strategic direction of Keck Medicine of USC's marketing efforts. Reporting to the Director of Marketing Operations and Analytics, this senior position will not only lead the delivery of data-driven insights but also guide the cross-functional team towards impactful marketing and provider business development strategies. The role demands a proactive approach to synthesizing data from diverse marketing channels, internal systems, and external sources to create compelling narratives that evaluate and enhance the performance of our marketing initiatives. A cornerstone of the role involves advancing the departments existing analytical capabilities by developing comprehensive dashboards, refining attribution models, and delivering robust, evidence-based recommendations. The Senior Analyst will be at the forefront of identifying trends, uncovering opportunities, and driving efficiencies across brands and clinical service lines through descriptive, predictive, and prescriptive analytics. Responsibilities include managing complex projects from inception through completion, responding to ad-hoc analytical requests, and effectively communicating findings to senior leadership, thereby contributing to strategic planning processes. The Senior Analyst will also mentor team members, fostering a culture of continuous learning and development within the marketing analytics team. The incumbent will liaise with internal stakeholders and external partners, including vendors, IT staff, database administrators, senior administrators, consultants, and clinical staff to align marketing strategies with organizational objectives.

Essential Duties:

Strategic Business Analytics
• Independently evaluate the effectiveness of marketing activities, setting benchmarks and goals, and identifying key performance drivers.
• Proactively deliver strategic, evidence-based insights and recommendations to optimize marketing strategies.
• Utilize advanced analytics to predict business volume and align marketing channels with revenue growth objectives.
• Serve as a senior advisor to key service line stakeholders, offering guidance on growth opportunities based on deep industry analysis
• Conduct in-depth analyses of healthcare industry trends and competitive dynamics to inform strategic decisionsData Visualization and Leadership in Storytelling
• Oversee data visualization projects, transforming complex data sets into compelling narratives that illustrate marketing program performance.
• Present analytical findings to senior management and stakeholders in a clear, engaging, and visually impactful manner.
• Design and implement dynamic, interactive dashboards using tools like Tableau, Power BI, or similar tools, providing critical insights for marketing and business development strategies.Reporting and Cross-Functional Collaboration
• Deliver custom reports and conduct statistical analysis to support diverse organizational needs, continuously advancing analytical methodologies and tools.
• Combine publicly available, 3rd party and vendor data with internal sources to find correlations and establish marketing insights.
• Engage in collaborative efforts with departments such as Finance, Decision Support, Medical Group, Business Development, and Marketing to deliver comprehensive marketing analysis.
• Champion the integration of marketing and communication priorities with broader business objectives by analyzing consumer, market and competitive data trends and patterns to identify opportunities for growth.Leadership and Development
• Mentor and guide team members in best practices for market intelligence and analytics.
• Facilitate knowledge sharing sessions to build the analytical capabilities of the marketing team.
• Lead by example in staying abreast of the latest industry developments and technological advancements in data analysis.Perform other duties as assignedRequired Qualifications:Req Bachelor's degree Business, technology, or health care related field such as Finance, Marketing, Computer Science or Healthcare Administration/Public Health, or from a field that promotes research, critical thinking, and analysis.Req 4 years Data analyst, market research or similar role responsible for delivering data-driven insightsReq 2 years Experience in hospital environmentReq Strong analytical thinking and problem-solving skillsReq Proficient with data tools such as Tableau, Power BI, Google Data Studio, and/or QlikReq Team player with history of collaboration, who can work independentlyReq Working understanding of databases, research methodologies, spreadsheets, data visualizationReq Knowledge of business statistics and data analyses techniquesReq Ability to communicate clearly and effectively. Excellent verbal and written communication skillsReq Ability to manage and analyze dataReq Willingness to ask questions if direction is unclearReq Solid organizational skills with a natural ability to collaborateReq Takes initiative, identifying what needs to be done and appropriately handles mattersPreferred Qualifications:Pref Master's degree In a related field.Required Licenses/Certifications: Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)
The annual base salary range for this position is $95, $158, When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

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