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Senior Business Intelligence Analyst, Client Solutions, Analytics
2 months ago
IPG Mediabrands Colombia stands out in the media landscape.
We drive business expansion for some of the most ambitious brands globally.
Our belief lies in the transformative power of media to redefine our sector and orchestrate a brand's complete consumer journey, harmonizing both commonalities and unique distinctions.
When brands resonate with cultural narratives, they cultivate Fame, and when they connect individuals to their distinct experiences, they foster customer Flow.
We create Fame & Flow for renowned brands such as Nike, Amazon, Merck, LEGO, and T-Mobile.
Media accountability is central to our operations, whether it involves crafting media strategies that reflect community diversity, ensuring brand safety, or promoting sustainability.
Our agency champions diversity within an inclusive atmosphere where our extensive talent pool feels acknowledged, appreciated, and valued.
Our mission is to not only enhance our agency but also to elevate the media industry and contribute positively to society.
Position Overview
We are in search of exceptional talent to join our team as a Senior Business Intelligence Analyst.
The Senior Analyst will oversee campaign performance metrics and the overall business processes and network ecosystem data, focusing on defining, designing, and interpreting campaign outcomes.
Key Responsibilities1. Deliver insightful analysis for internal teams and clients regarding aspects such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior.
2. Manipulate and analyze extensive datasets from various sources, including proprietary analytics platforms.
3. Summarize advertising metrics such as reach, frequency, engagement rates, viewability, and fraud detection.
4. Accurately assess the effectiveness and performance of paid advertising campaigns.
5. Develop and maintain dashboards, creating visual representations through Tableau or other Business Intelligence tools to showcase campaign performance.
6. Coordinate with Advertising Operations, Digital Partnerships, and Paid Search for campaign management and quality assurance.
7. Establish and maintain automated ETL processes utilizing Python and SQL databases to manage and harmonize large datasets.
Required Skills & Experience
- Strong proficiency in platforms such as Excel, PowerPoint, SQL, Tableau, Google Analytics, DoubleClick DCM, Python, and/or VBA.
- Advanced skills in Microsoft Office, particularly PowerPoint and Excel, including expertise in PivotTables and complex formulas.
- Ability to collaborate across teams to generate impactful insights for reporting and client deliverables.
Desired Skills & Experience
- 2-3+ years of analytical experience, preferably in the media/advertising sector.
- Capability to comprehend and articulate complex concepts to a diverse audience.
- Familiarity with digital media measurement and reporting platforms, as well as programming languages.
- Experience in effective dashboard design tailored to client requirements.
- Ability to thrive under pressure and manage multiple tasks simultaneously.
- Strong communication and presentation skills, adept at engaging with peers and senior leadership.
- A collaborative team player with the ability to work independently.
Commitment to Inclusion
At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We take pride in our responsibility to our clients, communities, and each other, embracing differences and recognizing the unique contributions of every individual.
Compensation and Benefits
We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability benefits, employee discounts, stock purchase options, and paid family leave to support you and your family.
To help you meet your personal needs and support your well-being, we provide discretionary time off and company-wide appreciation initiatives.
Our competitive Total Compensation package includes a competitive salary and eligibility for annual discretionary incentive awards.
IPG Mediabrands is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law.
We will make reasonable accommodations in compliance with the Americans with Disabilities Act. The job description will be reviewed periodically as duties and responsibilities evolve with business needs.
