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Manager, EV Strategy

3 months ago

Oklahoma City, Oklahoma, United States Ford Motor Company Full time

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Ford's Model E team is charged with delivering the company's vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You'll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

In this position...

Develop and implement strategies to increase EV adoption through comprehensive marketing and educational initiatives, driving consumer awareness and engagement.

The Electric Vehicle Strategy Manager will be responsible for developing and executing strategies to increase the adoption of electric vehicles through innovative marketing and educational initiatives. This role is ideal for a strategic thinker and hands-on leader who thrives in a fast-paced, entrepreneurial environment.

What you'll do...

  • Develop and implement comprehensive strategies to drive electric vehicle adoption, focusing on consumer education and marketing initiatives.
  • Design and execute marketing campaigns that effectively communicate the benefits of electric vehicles to various consumer segments.
  • Collaborate with the marketing team to create compelling content, including digital media, social media, webinars, workshops, and other educational materials.
  • Partner with community organizations, educational institutions, and industry associations to promote electric vehicle awareness and adoption.
  • Conduct market research to understand consumer attitudes, barriers to adoption, and opportunities for targeted education and outreach.
  • Develop and maintain relationships with key stakeholders, including industry partners, government agencies, and non-profits, to support EV adoption initiatives.
  • Monitor and analyze the effectiveness of marketing and educational programs, adjusting strategies as needed to maximize impact.
  • Stay informed about industry trends, regulatory changes, and technological advancements to inform and adapt EV adoption strategies.

You'll have...

  • Bachelor's degree in Business Administration, Engineering, Economics, or related field.
  • Proven track record of 5+ years in strategy or successfully launching and scaling innovative projects or businesses, preferably in the automotive or technology sectors.
  • Willingness to travel domestically 1-2 times a month required.

Even better, you may have...

  • MBA or advanced degree preferred.
  • Strong entrepreneurial mindset with the ability to navigate ambiguity and drive results in a rapidly evolving industry.
  • Excellent communication, negotiation, and influencing skills to build consensus and mobilize teams towards shared goals.
  • Analytical prowess with the ability to synthesize data into actionable insights and strategic recommendations.
  • Basic understanding of electric vehicle technologies, market dynamics, and regulatory landscape.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture all of the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

This position is a leadership level 6.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call

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Requisition ID : 31635