Email Marketing Compliance Manager
2 months ago
Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We think it's a problem worth solving, and thousands of dental practices across the country seem to agree. The company has grown very quickly over the last few years, and we're now a team of about 200 diverse people that are committed to our mission, super-focused on our product, and fanatical about helping our customers succeed.
In December 2019, we partnered with Marlin Equity Partners to help us aggressively expand our vision in healthcare. Since then, we have more than doubled our footprint (through strong organic growth and acquisition of PBHS) to over 12,000 customers, and we are just getting started If you are excited about healthcare, working with talented people, aren't afraid to roll up your sleeves, and want to help build a healthcare technology company that makes a real difference for providers and patients – this opportunity might just be for you.
JOB SUMMARY:
The Email Marketing Compliance Manager is responsible for ensuring the effectiveness and compliance of our email marketing campaigns. This role will focus on email compliance, deliverability, database segmentation, and cleanliness, while also supporting demand generation managers to enhance their email marketing strategies. The ideal candidate will have a deep understanding of email marketing best practices, data management, and compliance regulations.
WHAT YOU'LL DO:
Email Compliance and Deliverability:
- Monitor and ensure compliance with all email marketing regulations (e.g., CAN-SPAM, GDPR, CASL).
- Implement best practices for email deliverability to maximize inbox placement.
- Work closely with IT and external vendors to manage email authentication (DKIM, SPF, DMARC).
Database Segmentation and Cleanliness:
- Maintain and improve the cleanliness of the email marketing database.
- Develop and manage segmentation strategies to target the right audience.
- Regularly audit and cleanse the database to remove invalid or inactive email addresses.
Support Demand Generation Managers:
- Collaborate with demand generation managers to design and implement effective email marketing campaigns.
- Provide insights and recommendations based on data analysis and best practices.
- Assist in the creation and testing of email templates, ensuring they are optimized for engagement and conversion.
Performance Analysis and Reporting:
- Track and analyze key email marketing metrics (open rates, click-through rates, conversion rates, etc.).
- Prepare and present regular reports on email marketing performance to stakeholders.
- Use data-driven insights to continuously optimize email campaigns.
Tool and Platform Management:
- Manage email marketing platforms and tools, ensuring they are used effectively.
- Stay up-to-date with the latest email marketing technologies and trends.
- Train team members on email marketing tools and best practices.
- Support Demand Generation Managers:
WHAT WE'RE LOOKING FOR:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in email marketing, with a focus on compliance.
- Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
- In-depth knowledge of email compliance laws and regulations (e.g., CAN-SPAM, GDPR, CASL).
- Experience with email deliverability tools and practices.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Exceptional attention to detail and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
Preferred Qualification:
Certification in email marketing or data privacy (e.g., Certified Email Marketing Professional, Certified Information Privacy Professional).
WHAT'S IN IT FOR YOU:
- Competitive Compensation: This position offers a base salary and bonus. Employees who demonstrate successful goal attainment and commitment will have the opportunity for career growth and advancement in the organization.
- Entrepreneurial Culture: You manage your business. We strongly encourage our Employees to leverage their skill sets and creativity to provide the best service and solutions to our current clients.
- Work/Life Balance: A super laid-back environment where hustle goes a long way and work is enjoyable. A true Work Hard Play Hard mentality. We believe in working hard, for our clients every day while ensuring satisfaction in your role and ample time to enjoy activities outside of work. Along with having remote flexibility.
- YOU Make the Difference: You'll spend your days building and maintaining relationships with new and existing customers. You will be consulting with health professionals to help them be more profitable, to be more present for their patients, and to make office life easier
- Great Benefits: Several comprehensive benefit offerings to choose from and a no-wait 401k plan with company match.
RevenueWell is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
No search firm solicitations, please.
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