XM Success Scale Digital Program Manager

3 weeks ago

Provo, Utah, United States Qualtrics Full time

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.

The XM Success Team is at the heart of Qualtrics. We partner with our customers throughout their experience journey and help them unlock the most value from our products and services. We understand our customers' goals and, as trusted advisors, recommend solutions to the challenges they face. We are looking for scrappy and entrepreneurial individuals to join our group and have a huge impact on customer retention and maturity. We have ambitious members on this team, and are always looking for more amazing talent

Qualtrics is seeking a Digital Program Manager to lead and manage digital adoption initiatives. If you are creative, a superb communicator and problem-solver, have the ability to build positive relationships and want to work at a fast-growing tech company, Qualtrics could be the place you've been dreaming about.

You will know you are doing an extraordinary job when you are able to think strategically and drive adoption and engagement across the company. You are analytical in your approach, have scary-good story-telling skills and can translate complex technology and business topics, trends, and opportunities into high-quality marketing events. You are a specialist when it comes to leading delivery of digital and in-person events and love bringing digital or in-person event ideas to life You have experience leading live events, webinars and roundtables and love exploring creative ways to scale content live to a range of audiences.You have strong organizational skills, can juggle multiple priorities, and are a great communicator who empathizes with your audience. You are inventive in the face of challenges, you use your expertise to consult on best practices, and refuse to give up until our clients succeed. You are excited about innovating, developing and executing customer-facing initiatives as well as making recommendations on marketing plans.

Drive Customer Success by converting users globally in a client organization into Qualtrics champions
Lead a global strategy, execution and feedback loop around live high scale digital and in-person events such as webinars, roundtables, discussion groups.
Collaborate across the organization to leverage Growth marketing resources and be a thought-leader in creating a scalable engine to deliver programming at a high throughput
Be hands-on while leading a 'test and learn' methodology to deliver on themes, content and messaging that match the needs of North America, Asia-Pacific and Japan and EMEA geographies.
Lead the development and implementation of high-value assets to improve customer retention delivered via these events while building with a scale-first approach while also recognizing market needs.
Partner closely with the global XM success leadership, growth product leaders, enablement leads, product marketing managers, and subject matter experts from across the company to deliver engaging content that helps accelerate adoption, retention, and expansion of customers

Lead with data and insights to design targeted event-focused campaigns to complement the customer-retention campaigns strategy and scale content across a variety of channels to improve active user engagement with specific customer segments and customize content depending on where they are in the life cycle
Ideate and be a thought-leader to lead digital events to drive retention, and collaborate across internal teams to execute these plans by writing campaign briefs and overseeing their deployment
Analyze event and program performance and report results to leadership
Collaborate cross-functionally to improve overall customer experience leading to greater satisfaction and loyalty among our clients
Motivate your clients to carry their love of Qualtrics to other organizations

Bachelor's degree
Minimum 2 years of hands-on experience in B2B Marketing & Demand Generation
Customer Success experience a plus
Basic proficiency with Marketo; Marketo Certification a plus
Intermediate to advanced proficiency with
Experience building and launching email and nurture programs to drive qualified leads to sales or customer renewals
Technically capable, excellent communicator

We have a passion for solving customer challenges coupled with a commitment to customer experience and satisfaction
We love to collaborate with teams across the organization while also being able to work independently and be a self-starter
A passion for technology and the ability to properly explain technical tasks to non-technical stakeholders

Competitive salary, performance bonuses, and savings investment account.
Quarterly reimbursement for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Monthly allowances.
Experience bonus to be used for an "Experience" of your choosing every year.
Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women's Leadership Development, which exist as places for support, allyship, and advocacy.

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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