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Product Marketing Engineer
3 months ago
The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success.
As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what can mean for you.
SUMMARY
We are seeking a passionate and results-oriented Product Marketing Engineer to join our team. As a key driver of our Position Sensor product line, you will be responsible for developing and executing strategic marketing plans that drive product adoption and revenue growth. This is a highly visible role with a significant impact on Allegro's continued success in the magnetic sensor market.
WHAT YOU"LL DO
- Develop a deep understanding of the Position Sensor market, including customer needs, competitive landscape, and industry trends.
- Define and champion the product positioning and messaging for Allegro's Position Sensor portfolio, ensuring it resonates with target customers and differentiates us from competitors.
- Develop and execute go-to-market strategies for new product launches, working closely with Sales, Engineering, and other cross-functional teams.
- Create compelling marketing collateral including presentations, datasheets, application notes, website content, and sales tools.
- Plan and execute marketing campaigns across various channels to generate leads, increase brand awareness, and drive sales growth.
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing programs and make data-driven decisions.
- Collaborate with Sales to provide product training, support customer engagements, and gather market feedback.
- Maintain strong relationships with industry analysts, media, and key partners.
- Up to 20% Domestic and International Travel may be required
ESSENTIAL REQUIREMENTS
- Electrical Engineering Bachelor's degree or degree from a related discipline.
- 5+ years of proven experience in Product Marketing within the semiconductor or electronics industry.
- Strong technical background and knowledge of magnetic sensor technology and applications.
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to diverse audiences.
- Proven track record of developing and executing successful marketing plans that drive measurable results.
- Strategic thinker with strong analytical, problem-solving, and decision-making abilities.
- Highly collaborative team player with excellent interpersonal skills.
DESIRED QUALIFICATIONS
- MBA or Master's degree in a technical field.
- Experience with automotive, industrial, and consumer markets.
- Familiarity with digital marketing tools and techniques.
- A solid understanding of analog or digital electronics and the semiconductor development process is beneficial in this position.
#LI-MR1
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, Oregon, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.
