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Product Marketing Manager, Training and Certification

2 months ago

Durham, North Carolina, United States Red Hat Full time

About the job

The Global Services Marketing team is looking for a product marketing manager to guide the brand and customer marketing strategy for Red Hat Training and Certification. In this role you will work closely with business stakeholders and various marketing functions to develop customer-focused messaging, create materials for use in the field, and ensure optimal positioning in the market for lead generation. This role is both focused on B2B and B2C efforts and contributes to overall growth, booking, and revenue targets.

What you will do

  • Build awareness and brand value of Red Hat Training and Red Hat Certification across Red Hat channels with analyst materials, surveys, quotes, and customer stories
  • Lead the marketing launch strategies for platform enhancements and new features that are globally available
  • Create content and key assets for use in the field that tell the story of Training and Certification including blogs, social copy, messaging, newsletters, kits, and other collateral
  • Manage the marketing of key global lead generation offers
  • Support early education programs like Red Hat Academy with global marketing collateral
  • Lead the Red Hat Certified Professional of the Year contest and associated promotion
  • Oversee the production of individual creative projects across internal and external vendors
  • Continuously track success of marketing to define effectiveness and needed improvements

What you will bring

  • 2+ years of experience in marketing
  • Bachelor's degree in Marketing or related field
  • Experience developing marketing plans, marketing strategy, and targeted messaging
  • Writing skills and interest in creating content
  • Ability to translate product and technical information into compelling value propositions, messaging, and impactful content
  • Excellent communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management
  • Solid project management, planning, and organization skills with great attention to detail
  • Motivated, collaborative, and customer focused
  • Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments
  • Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue

The salary range for this position is $94, $150, Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat's compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open. Join us.

Benefits
● Comprehensive medical, dental, and vision coverage
● Flexible Spending Account - healthcare and dependent care
● Health Savings Account - high deductible medical plan
● Retirement 401(k) with employer match
● Paid time off and holidays
● Paid parental leave plans for all new parents
● Leave benefits including disability, paid family medical leave, and paid military leave
● Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Diversity, Equity & Inclusion at Red Hat
Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application- General inquiries, such as those regarding the status of a job application, will not receive a reply.