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DTC Marketing Manager

4 months ago

Durham, North Carolina, United States GlaxoSmithKline Full time
Site Name: Durham Blackwell Street
Posted Date: Jul 8 2024

In office 2-3 times per week

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Position Overview

The DTC Marketing Manager, Dovato is responsible for leading development and execution of key consumer marketing activities and digital solutions to enhance the patient experience with DOVATO. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns are patient-centered, innovative and competitive.

The role will report to the DTC Marketing Director - DOVATO

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
  • Lead key direct-to-consumer marketing activities and solutions including digital execution, TV, Digital, Programmatic, Point of Care, Patient Ambassador Program, Telehealth and other tactics to help achieve brand goals
  • Understand people living with HIV, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials
  • Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter
  • Foster collaborative relationships across brand and cross-functional teams, network and build alliances
  • Manage projects through promotional review and the Copy Approval system
  • Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery
  • Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
  • Develop KPIs, track performance and optimize marketing programs for maximum impact
  • Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business


Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:
  • Bachelor's degree or equivalent in Business or Marketing
  • 4+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles
  • Experience working with and managing external agencies
  • Experience in creating product messaging and developing tactics
  • Experience in effectively navigating Copy Approval / MLR process


Preferred Qualifications

If you have the following characteristics, it would be a plus:
  • Graduate Degree level (e.g., MBA) or equivalent experience
  • Prior HIV market experience
  • Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.)
  • Media planning knowledge across multiple channels
  • Strong project management and demonstrated analytical skills
  • Ability to work independently, with minimal direction
  • High level of motivation and a strong ability to find creative solutions to unstructured situations
  • Knowledge and practical application of compliance acumen in the pharmaceutical space
  • Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills
  • Proven ability to navigate internal processes, manage multiple priorities, and keep projects on track to meet deadlines


#LI-GSK

#LI-ViiV

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at US Toll Free) or outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.