Sr. Marketing Manager-Acquisition

1 month ago


Other US Location T. Rowe Price Full time
Position: Senior Marketing Manager - AcquisitionCompany: T. Rowe PriceLocation: Maryland, US

Role Summary:The Senior Marketing Manager for New Client Acquisition will lead strategic marketing efforts to drive new client acquisition for personal investing at T. Rowe Price. Responsibilities include partnering with internal and external partners to drive scalable growth, fostering partnerships to deliver a cohesive client journey, and evaluating potential new capabilities for growth.

Responsibilities:
  • Identify and build business cases for new customer acquisition opportunities
  • Deliver personalized onboarding experiences to new clients
  • Represent and explain new client acquisition performance to key stakeholders
  • Continuously evaluate areas of innovation across acquisition channels
Qualifications:Required:
  • Bachelor's degree and 8+ years of relevant work experience
Preferred:
  • Experience in financial services or regulated industry
  • Deep understanding of end clients and passion for creating compelling experiences
  • Experience leading cross-functional teams
  • Exceptional sense of ownership and accountability
  • Passion for marketing acquisition and modern marketing practices
Benefits:At T. Rowe Price, we value diversity, equity, and inclusion. We offer competitive pay, retirement plans, flexible work opportunities, health benefits, tuition assistance, and wellness programs. Our commitment to supporting our associates' well-being and addressing the needs of our clients and communities is unwavering.
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