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Head of Acquisition
2 months ago
Head of Acquisition
Job title: Head of Acquisition
Location: Philadelphia, PA / Cherry Hill, NJ
Overview of the role:
PokerStars North America is looking for a Head of Acquisition to oversee customer acquisition efforts across the United States & Canada. Reporting directly to the Sr. Director of Marketing this role is located in Philadelphia, PA / Cherry Hill, NJ.
This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.
What you'll do:
As the Head of Acquisition for PokerStars North America, you will be responsible for driving new customer growth across the United States & Canada. This role will oversee our acquisition team(s) who are responsible for all digital marketing touchpoints (Search, Social, SEO/ASO, Display, Affiliates, TV/Radio), as well as live events, professional sports team sponsorships & ambassadors/influencers. Our next marketing team pro will drive best in class results through media optimization & strategical excellence.
The Head of Acquisition will be responsible for forecasting performance results & executing the appropriate media mix. This role will require best-in-class reporting and executive communications. Team leadership skills are a must, with the ability to execute the company's vision across all marketing teams.
This role will be within the North American paid media team, which sits within the larger global marketing organization of PokerStars. The core function of this team includes acquiring new customers, generating brand awareness, and retaining existing customers.
Responsibilities include:
- Lead the development of marketing acquisition strategies & execute plans to ensure we deliver on business objectives.
- Spearhead the execution of marketing campaigns, including test & learn opportunities, tracking & reporting of results.
- Working with Senior Leadership Teams to communicate key wins and areas for improvement.
- Manage the marketing budget across performance channels to ensure our media mix is set up to achieve our goals for the month, quarter, and year.
- Conduct reoccurring performance meetings with junior team members to ensure efforts are on pace to plan.
- Ensuring our teams are setting and hitting goals. Managing a performance team which will require bi-annual reviews, feedback cycles and hiring.
- Conduct reoccurring market research analysis to keep up with industry trends & competitive insights.
What you'll bring:
- Proven experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO). Traditional media experience is a plus.
- Understand key performance metrics to crush campaign results.
- Identify short- and long-term resource needs in relation to ad / Mar Tech.
- Extensive knowledge in analytics / reporting (Google Analytics, Micro Strategy, Power BI, data studio, excel).
- Experience of managing marketing teams. Preferably performance / growth teams.
- Strong attention to detail with oral and written communication.
- Thorough understanding of SEO preferred.
- Exceptional written & oral communication.
It's ok if you don't think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here:
The group:
PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.
