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Social Media Specialist

3 months ago

Atlanta, Georgia, United States IHG Full time

Role Purpose

The Specialist, Luxury & Lifestyle Tiered Services - Social Media is responsible for the strategic execution of a social media marketing and content strategy for hotels within the Luxury & Lifestyle portfolio. This position will work under the Senior Manager, LLTS Social Media to develop, implement, track, and optimize social media for participating properties. This includes creating organic strategy, boosting content, calendar content planning + scheduling, reporting, and working with the wider commercial teams to ensure social media strategy takes in account IHG brand and property-specific initiatives. Graphic design, photography experience and/or an artistic eye for lifestyle (social) imagery are a plus, though not mandatory. Must have strong copywriting skills, be receptive to feedback and have a knack for organization.

Key Accountabilities

  • Strategize and execute organic social media strategy, content, analytics, and other digital media strategies to build awareness and engagement
  • Work with participating LLTS properties to draft, deliver and edit monthly planning calendars; conceptualizing and implementing unique copy written in brand-approved tone, as well as maintaining and selecting appropriate imagery that tells a story
  • Create and implement graphics that further the hotel and/or restaurant's messaging
  • Establish relationship with property teams and provide real-time social media marketing tactics that help drive impressions, reach, and gain new followers
  • Create timely monthly reports that provide summarization of findings; including top performing content, engagement rates and follower growth
  • Conduct regular audits of social accounts and provide recommendations on delivering timely, clever, and eye-catching content in calendars
  • Hold regular property/team calls and prepare meeting agendas/recaps on behalf of the LLTS social team
  • Monitor social account daily and perform community management on behalf of the hotels and restaurants
  • Work with contractors as needed to deliver copy/content in a timely basis
  • Manage and organize hotel/restaurant content for use; work with LLTS influencer specialist to collaborate with partners as necessary to maintain a steady flow of high-quality content
  • Perform as-needed shoots with property teams to gather content; work with photographer to assist with on-property shoots as needed
  • Produce value-added content as needed by working closely with internal stakeholders, freelancers, writers, customers and partners
  • Benchmark social performance within hotel/restaurant's comp set; develop creative and timely content to stand out; continually monitor and report on competitor activity as relevant
  • Maintain social media best practices, trends and tools and be a spokesperson for the LLTS social team during wider calls and meetings
  • Develop & manage relationships with hotel teams and owners, wider LLTS and home office teams

Key Metrics:

  • Property-specific YoY/MoM account growth
  • Client relations and management
  • Awareness
  • Photo selection/style

Key Collaborative Network

  • Key Shared Accountabilities: Brand amplification, Brand reputation, Awareness, Engagement, Content capture
  • Key Interfaces: Social media team, PR team , Brand teams, Operations teams, Media outlets, influencers, Agencies & affiliated partners

Key Collaborative Network

Key Skills & Experiences

  • BS/BA Degree required in Marketing, Hospitality, Communications, or related field
  • 4-6 years of demonstrated experience developing and implementing social media strategies and tactics

Technical Skills & Knowledge

  • Ability to organize, prioritize, and balance multiple deadlines
  • Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies
  • Proven copywriting skills and understanding in selecting appropriate content that tells a story
  • Exceptional attention to detail, with respect to written copy, graphic design, and reporting
  • Working knowledge of Sprout Social (or other planning platform), Sprinklr, Instagram, Facebook, Twitter, LinkedIn & TikTok
  • Proficiency in Microsoft Tools -- particularly with Word, Excel, and PowerPoint
  • Excellent interpersonal and written communication skills
  • A passion for social media, including knowledge of evolving best practices, trends, and influencers
  • Self-starter with the ability to work autonomously on behalf of the social team and hotel stakeholders
  • Graphic design, photography experience and/or an artistic eye for lifestyle (social) imagery are a plus, though not mandatory.
  • Must have strong copywriting skills, be receptive to feedback and have a knack for organization.

Owns

  • Social media management, advisement and execution for all LLTS-led social media accounts
  • Client relationships
  • Analytics, reporting and content calendars, along with ongoing admin

Influences

  • Overarching public relations and social media strategy
  • Influencer campaigns
  • Integrated campaigns
  • Asset libraries
  • Brand engagement

Job Role to Post: Social Media Specialist

Location: This role could be remote, West Coast Ideally.

The salary range for this role is $51,760.94 to $74,999.02 This is the lowest to highest pay scale we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

**This job is also eligible for bonus pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.

You can apply for this role through the link below (or through internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don't just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.