Marketing Campaign Analyst

2 months ago

Chicago, Illinois, United States American Medical Association Full time

Marketing Campaign Analyst (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Marketing Campaign Analyst (Hybrid) (Internal title- Sr Campaign Data Analyst ) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Marketing Campaign Analyst (Hybrid), your primarily responsibilities include analyzingvarious campaigns to derive insights and recommendations for improvingmembership performance. Closely monitor and forecast membership trends,assessing how current campaigns are pacing against previous years, segmented byaudience type and campaign. Provide comprehensive monthly membership reportsand insights that inform strategic decisions. Additionally, fulfill datarequests from different teams across the organization, ensuring accurate andtimely data delivery.

RESPONSIBILITIES:

Campaign Data Analysis

  • Responsible for campaign evaluation. Assess membership marketing campaigns by analyzing data to identify trends, successes, and areas for improvement. Also responsible for audience segments to understand how different groups respond and adjust strategies accordingly.
  • Outline and define appropriate analytic approaches for marketing needs, including pre-and post-campaign analysis, measuring and analyzing responses to marketing offers, and making appropriate recommendations for enhancements to the campaign strategy.
  • Provide actionable interpretations of analysis and present findings to management. Make recommendations to improve campaign performance, drive membership growth, and identify future marketing opportunities. Propose new tactics based on analysis of past efforts.
  • Predict future membership trends based on historical data, current performance, and external factors such as industry benchmarks.
  • Compare current performance with the prior year to identify pacing trends and potential areas for optimization.

Reporting

  • Work across multiple systems and departments to understand, access, and manipulate large quantities of data for analysis. Help guide data and analytic improvements across supported business units.
  • Assist in assuring that Web, Mail, and Direct Marketing Systems are set-up to track marketing campaigns for back-end analysis and reporting effectively.
  • Compile monthly reports detailing membership performance, including metrics such as acquisition rates, retention, and churn.
  • Monitor and track key performance indicators (KPIs) to assess the effectiveness of campaigns and membership initiatives.
  • Analyze trends in membership data to identify patterns and opportunities for improvement.
  • Create clear, concise summaries of monthly reports for senior management and key stakeholders.
  • Develop and present data visualizations and dashboards to communicate findings effectively.

Data Requests

  • Retrieve and organize data from various sources to fulfill data requests from different teams or departments.
  • Ensure data accuracy and integrity when processing and providing data to other teams.
  • Conduct specialized analysis upon request to support decision-making across various functions.
  • Deliver requested data and insights in a timely manner to support other teams' projects and initiatives.
  • Collaborates with other departments such as marketing, sales, and finance to provide data-driven support and insights.

May include other responsibilities as assigned

REQUIREMENTS:

  1. Bachelor's Degree required; in a relevant field suchas data science, statistics, economics, business, or a related discipline
  2. 7+ years experience in data analytics, databasemarketing, campaign management/effectiveness tools, and other functions relatedto measuring/improving key programs and ensuring that strategic decisions aredata-based, with a proven commitment to delivering outstanding service.
  3. Outstanding analytical, data manipulation andreporting skills, including ability to quickly identify key needs from variousstakeholders ("clients"), translate those needs into required analyticalprocesses, and synthesize and report back results in a clear, actionable mannerto inform strategic improvements and/or recommendations for other Marketingcontent owners.
  4. Must have the ability to extract and use data, yetanalytically versed enough to provide comprehensive reports on Direct MarketingActivity and target audience behavior.
  5. Strong written and verbal communication skills,especially the ability to express analytic results and technical conceptseffectively to ensure they inform strategic decision-making.
  6. Experience with Forecasting: Familiarity withforecasting models and methodologies for predicting trends and performance.
  7. Proficiency in data analysis software such as Excel,SQL, R, Python, Google Analytics required.
  8. Experience with data visualization tools likeTableau, Power BI, or similar software required.
  9. Database Management: Knowledge of data managementsystems and querying databases to retrieve and analyze data required.
  10. Ability to identify issues and propose data-drivensolutions.
  11. Ability to work well with cross-functional teams andbuild productive working relationships.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

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