Chief Copywriter, Paid Media

4 weeks ago

Austin, Texas, United States Publishing Full time

Reports to: Creative Director
Location: Remote


Company Summary

empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of selling books and audiobooks on major platforms like Amazon and Audible. We are proud to share that has been recognized as the 19th fastest-growing private company in America on the Inc. 5000 list for 2023 Our mission is to become the premier, one-stop destination for all publishing-related needs. In line with this vision, we have launched our latest innovation, , a software designed to further revolutionize the publishing industry. This marks a significant milestone in our journey toward achieving our goal as we continue to expand our offerings and support our community of authors and publishers.

About The Role

We seek a highly skilled and knowledgeable Chief Copywriter to run a team of top-tier writers to produce best-in-industry ads.
You will manage and steer the copywriting of the entire paid media funnel, from engaging video scripts to head-turning hooks, bold body copy, enticing landing pages, and all other elements of digital advertising campaigns. You will play a crucial part in helping our creative team produce engaging, compliant ads that convert.
Experience in compliant copywriting for modern advertising platforms will be highly advantageous.

Responsibilities

  • Guide, train, and upskill a team of writers to produce best-in-industry ads compliantly.
  • Develop elite copywriting best practices, guidelines, templates, documents, and training to increase conversion.
  • Write, edit, and optimize copy for best-in-industry video ad scripts (YouTube, Facebook, TikTok)
  • Write, edit, and optimize copy for image-based and text-based ad campaigns.
  • Edit and improve other writers' ad copy with deep attention to detail and thoughtful feedback
  • Develop, supervise, and optimize company copywriting processes, systems, and output.
  • Review, revise, and refresh existing ads into better-converting, more compliant messaging.
  • Stay current with the latest conversion techniques, copywriting tools, AI strategies, and other elements of competitive advantage.
  • Help develop, manage, and optimize the writing process from concept to completion.
  • Work collaboratively with the Creative Director + Writer Team to produce new ad ideas and ongoing variations.
  • Work collaboratively with the Marketing Director to produce copy for landing pages and critical touchpoints of the customer journey.

Expected Outcomes

  • Enhance and unify the copywriting "voice" across all channels
  • Increase in the number of new ads and ongoing variations written
  • Increase in quality, clarity, and consistency of messaging across ads
  • Increase in key performance metrics of ads (CTR, CPA)
  • Minimize the number of ad takedowns for compliance-related issues


Requirements

  • 7+ years of experience in direct-response writing, editing, and/or supervising writers.
  • Deep understanding of conversion-focused copywriting techniques, sales strategies, and time-tested formulas.
  • Deep understanding of direct-response messaging for varying audiences, spokespersons, and platforms.
  • Basic understanding of YouTube/Facebook/Google ad compliance regulations.
  • A sensational writer/editor who can ensure a creative brief transforms into a complete video script with Hollywood-level attention to detail. (tone, props, scenes, b-roll, camera cuts, etc.)
  • Proven track record in writing ad copy for YouTube/Facebook/Google in various formats (video, image, text, etc.)
  • Ability to work proactively and autonomously in a fast-paced, dynamic, remote team environment.
  • Ability to integrate feedback from the leadership team into ongoing revisions with the writing team of 3+.

Why

At , our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

  • Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
  • We are a completely remote team located worldwide with 100+ employees
  • We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team , even remotely
  • We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
  • We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
  • If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs

*Some benefits are available to our US-based employees only.

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