Product Marketing Manager, Payments and Identity

2 months ago


Shakopee, Minnesota, United States Entrust Datacard Full time

Career Growth, Flexibility and Collaboration

Entrust is dedicated to keeping the world moving safely by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact

The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust's technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.

Position Overview:

Entrust seeks an experienced Product Marketing Manager to join the Payments & Identity Solutions Marketing team, reporting to the Director, Solutions Marketing, Payments & Identity. In this role, you will collaborate with product management, sales, channel partners, and alliances to develop and execute on the go-to-market strategy for finance and government verticals. You will specialize in the underlying technology and market trends, creating compelling value propositions and partner with the integrated marketing team to run successful 360-degree marketing campaigns. You will participate in product development and go-to-market by researching on customer needs, market trends, and competition. The ideal candidate will thrive in a dynamic environment, assume ownership of their role and drive market success for their portfolio.

This is a hybrid role at our GHQ in Shakopee, MN.

Translate market insights to actionable inputs:

  • Analyze industry trends, competitive landscape, and market dynamics to identify opportunities and challenges.
  • Conduct market research through VoC (Voice of Customer) and surveys to understand customer needs, preferences, and pain points
  • Develop compelling messaging, value propositions, and product positioning that resonate with target audiences.

Develop marketing and sales enablement content:

  • Develop thought-leadership content like blogs, white papers, customer success stories and joint marketing collateral with internal and external partners
  • Develop solutions marketing and sales enablement materials including: brochures, web pages, videos, demos, presentations, FAQs, competitive battlecards
  • Collaborating with subject matter experts, sales teams, and creative professionals to develop training materials for sales and channel partners

Campaign planning and execution

  • Develop the go-to-market strategy and annual marketing plan for your portfolio by partnering with the Integrated Marketing team
  • Plan and execute 360-degree marketing campaigns together with integrated marketing
  • Support events, webinars, and campaign development to drive demand generation for your portfolio
  • Drive cross-portfolio marketing activities as required

Basic Qualifications

  • 5+ years of product management and/or product or solution marketing / market research / Technical marketing experience in B2B software or hardware Fintech or GovTech
  • Demonstrated experience of leading cross-functional teams
  • Ability to understand complex technological products and write compelling marketing copy
  • Ability to thrive in complex, fast-paced B2B marketing environment
  • Must possess effective communication, teamwork and leadership skills

Preferred Qualifications:

  • Background in payment cards industry, and/or secure identity documents
  • Bachelor's degree in Engineering / Advanced Math / Statistics / DataScience
  • MBA
  • Pragmatic Marketing or Forrester certification(s)

Travel Required

  • 30% domestic and international (if remote, and 10-20% if onsite)

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact

Recruiter:

Richa Srivastava



  • Shakopee, Minnesota, United States Entrust Datacard Full time

    Career Growth, Flexibility and CollaborationEntrust is dedicated to keeping the world moving safely by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impactThe Company: Entrust relies...


  • Shakopee, Minnesota, United States Entrust Full time

    Career Growth, Flexibility and CollaborationEntrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact The Company:...

  • Production Technician

    1 month ago


    Shakopee, Minnesota, United States National Diversity Network Full time

    Kurita America Inc is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.Production...


  • Shakopee, Minnesota, United States The IMAGINE Group Full time

    The Imagine Group is seeking motivated and passionate interns who are ready to gain valuable experience in a vibrant and fast-paced visual communication environment. With over three decades of excellence, The Imagine Group has positioned itself as a leader in the visual communications sector, collaborating with top consumer and entertainment brands to...


  • Shakopee, Minnesota, United States Cedar Fair Full time

    About the Role:Cedar Fair is seeking a highly skilled and experienced Sous Chef to join our team as an Executive Chef Assistant. As a key member of our culinary team, you will be responsible for supporting the Executive Chef in overseeing all food production aspects of our park.Key Responsibilities:Assist the Executive Chef in ensuring guest-ready operations...


  • Shakopee, Minnesota, United States Abstrakt Marketing Group Full time

    Job TypeFull-timePosition Overview:We are looking for a talented and experienced Concrete Construction Supervisor to join our team at Abstrakt Marketing Group. In this pivotal role, you will be responsible for overseeing all phases of concrete construction projects, ensuring they are completed on time and to the highest standards of quality and safety.Key...


  • Shakopee, Minnesota, United States CommScope Full time

    Marketing Automation Specialist**About the Role**As a Marketing Automation Specialist at CommScope, you will play a key role in developing and executing cross-channel marketing automation campaigns within Marketo. You will work closely with global marketing, sales, and IT teams to create and deploy automated communication journeys leveraging email, landing...

  • Production Supervisor

    22 hours ago


    Shakopee, Minnesota, United States The Toro Company Full time

    Job SummaryWe are seeking a highly skilled and experienced Production Supervisor to join our team at The Toro Company. As a key member of our operations team, you will be responsible for overseeing the daily activities of our production staff, ensuring that our products meet the highest quality standards, and driving business results through inspirational...

  • Assistant Manager

    1 month ago


    Shakopee, Minnesota, United States Coffee and Bagel Brands Full time

    At Caribou Coffee we create day-making experiences that spark a chain reaction of GOOD This is our purpose. Our team brings this to life by focusing on what's really important around here - TEAM, GUEST, QUALITY It's that simple. If you're ready to work somewhere you can be yourself while making an impact on your community, creating life-long relationships,...


  • Shakopee, Minnesota, United States Cameron s Coffee and Distribution Co Full time

    Job SummaryCameron's Coffee and Distribution Co is seeking a skilled Flavor Grinder Operator to join our production team. As a key member of our team, you will be responsible for operating flavoring and grinding equipment, working closely with production staff, and maintaining a safe and organized work environment.Key ResponsibilitiesMachine Operation:...

  • Production Assembler

    22 hours ago


    Shakopee, Minnesota, United States KEB America, Inc. Full time

    Job SummaryWe are seeking a skilled Mechanical Assembly Specialist to join our team at KEB America, Inc. as a Production Assembler. This role is responsible for assembling and subassembling various clutch, brake, and gearmotor product lines.Key ResponsibilitiesSet up workstations and read blueprints to ensure accurate assemblyPick and select hardware items...


  • Shakopee, Minnesota, United States Entrust Corporation Full time

    About Entrust Corporation Entrust is a global leader in providing trusted identities, payments, and data protection solutions. Our innovative technologies help organizations worldwide ensure secure experiences for their customers and employees. We are committed to diversity and inclusion, valuing all identities and fostering a culture of respect and...


  • Shakopee, Minnesota, United States Entrust Full time

    Career Advancement, Flexibility, and TeamworkEntrust is committed to ensuring the safety of the world by facilitating trusted identities, secure payments, and data protection globally. Our headquarters in Minnesota allows our team members to work in a flexible and collaborative environment, making a significant impact in their roles.About the Company: At...

  • Shift Leader

    3 weeks ago


    Shakopee, Minnesota, United States Coffee and Bagel Brands Full time

    At Caribou Coffee we create day-making experiences that spark a chain reaction of GOOD This is our purpose. Our team brings this to life by focusing on what's really important around here - TEAM, GUEST, QUALITY It's that simple. If you're ready to work somewhere you can be yourself while making an impact on your community, creating life-long relationships,...


  • Shakopee, Minnesota, United States Entrust Corporation Full time

    Company Overview:Entrust Corporation stands at the forefront of delivering reliable identities, payment solutions, and data security services. Our cutting-edge technologies empower organizations globally to provide secure interactions for their clientele and workforce. We prioritize diversity and inclusion, embracing all identities while nurturing a culture...


  • Shakopee, Minnesota, United States Entrust Corporation Full time

    Company Overview:Entrust Corporation stands at the forefront of delivering reliable identities, payment solutions, and data security services. Our cutting-edge technologies empower organizations globally to provide secure interactions for their clients and workforce. We prioritize diversity and inclusion, embracing all identities while fostering a culture...


  • Shakopee, Minnesota, United States Entrust Corporation Full time

    Company Overview:Entrust Corporation stands at the forefront of delivering reliable identities, payment solutions, and data security services. Our cutting-edge technologies empower organizations globally to provide secure interactions for their clients and workforce. We prioritize diversity and inclusion, cherishing all identities while nurturing a culture...

  • Sr. DevOps Engineer

    3 weeks ago


    Shakopee, Minnesota, United States Entrust Full time

    Career Growth, Flexibility and CollaborationEntrust is dedicated to keeping the world moving safely by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact The Company: Entrust relies...


  • Shakopee, Minnesota, United States Cencora, Inc. Full time

    About the RoleCencora, Inc. is seeking a highly skilled and experienced professional to fill the position of Warehouse Operations Manager. This role is responsible for overseeing the daily operations of our distribution center, ensuring that all tasks are completed efficiently and effectively.Key ResponsibilitiesTrain and supervise warehouse associates in...


  • Shakopee, Minnesota, United States Entrust Full time

    About the RoleWe are seeking a highly skilled Technical Sales Consultant to join our team at Entrust. As a Technical Sales Consultant, you will play a critical role in assisting our sales personnel in providing technical expertise to our customers and prospects.Key ResponsibilitiesWork closely with Entrust Sales Teams to provide technical sales support for...