Marketing and Performance Data Analyst

2 months ago

Atlanta, Georgia, United States Truist Full time

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

We are seeking a highly skilled senior analyst to drive automation and help the Digital Sales and Performance Marketing organization drive growth. This position will be an SME that focuses on digital and marketing data to build out the data foundation, create automation, and deliver KPIs that drive business growth and achieve performance goals. This role is instrumental in building the capabilities to power the performance culture in Digital Sales and Performance Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  1. Partner with senior business leaders to understand business strategy and work in cross-functional teams to drive successful strategic outcomes.
  2. Lead analysis of business and user needs, requirements documentation, performance measurement, and the interpretation of results for both internal and external stakeholders.
  3. Lead analysis effort to gather, formulate, define, and design solutions to the most complex business problems.
  4. Analyze, design, and maintain data sources in information systems in support of projects, information needs, and changing requirements.
  5. Measure client interaction in order to improve client experience, digital adoption, and marketing segmentation using various analytics tools (SAS, Adobe Analytics, R, Python, etc.).
  6. Apply subject-matter expertise, industry knowledge, and technical understanding to recommend actions to business leaders.
  7. Act as team leader for projects with large budgets or intermediate-long duration.
  8. Bring industry best practices to the team and incorporate in solutions.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Bachelor's degree in Computer Science, Business, Mathematics, or Information Technology-related field, or equivalent education and related training
  2. Seven to ten years of experience in analysis and design
  3. Excellent verbal and written communication skills
  4. Exceptional analytical and creative problem solving skills - ability to generate actionable insight and recommendations from complex analytics and large datasets
  5. Ability to work independently or as a member of a team
  6. Advanced proficiency in computer applications, such as Microsoft Office software products
  7. Working knowledge of analytical toolsets such as SAS (Enterprise Guide & Miner), SQL, R Studio, Python, Data warehousing
  8. Understanding and implementation experience with enterprise digital marketing optimization and analytics tools (e.g. Adobe Marketing Cloud Platform, Adobe Analytics, Adobe Audience Manager (DMP))

Preferred Qualifications:

  1. Master's degree in Computer Science, Business Administration, or Statistics
  2. Previous experience in the banking industry

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Frequently (25% - 50% of the time)

Standing

Occasionally (Less than 25% of the time)

Walking

Occasionally (Less than 25% of the time)

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site )

. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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