Director of EM Marketing and Communications
2 weeks ago
Job posting will remain open until a suitable candidate has been identified.
Applying for the position requires a cover letter, résumé, and contributions to diversity statement.
DESCRIPTIONUnder the general supervision of the Associate Vice Chancellor for Enrollment Management (AVC-EM) and indirectly to the Chief Communications and Marketing Officer (CCMO) for University Communications (UCO) within the Chancellor's division, the Director of EM Marketing and Communications is responsible for the oversight, leadership and management of all marketing/communications functions for undergraduate Enrollment Management at UC San Diego.
The position serves as an area expert regarding trends and developments in marketing & communications within the field of Enrollment Management, including prospective student outreach and engagement, all aspects of the Admissions funnel, and Financial Aid and Scholarships. The Director of Marketing and Communications leads efforts to use effective and appropriate pathways to communicate with UC San Diego's target audiences using traditional media, emerging technology, and existing web/multimedia/online channels. They receive assignments in the form of objectives and determine how to use resources to meet schedules and goals; manage comprehensive marketing for Enrollment Management, including management of human, financial and physical resources; and provide guidance to subordinates to achieve goals in accordance with established policies.
The Director of EM Marketing and Communications leads and oversees a comprehensive marketing program encompassing the targeted outreach of all of the functional units of Enrollment Management (including Cal-SOAP, Office of Undergraduate Admissions, Financial Aid and Scholarships Office, the Registrar, and Student Outreach Council) in coordination with University Communications colleagues, and in sync with campus brand, marketing, and communications initiatives. They serve as team leader of the Enrollment Management Creative Services unit, a small team responsible for the development, implementation, and maintenance of all recruitment and enrollment communications and communication strategies for the department. They directly supervise an Assistant Director and Social Media Strategist, and indirectly supervise a Graphic Design / Media Specialist and Web Marketing Specialist, as well as two to four part-time student employees.
Duties of the position are to include:
*The creation and execution of a strategic, goal-based, data-driven enrollment management marketing/communications plan to promote brand identity domestically and internationally and to help drive global awareness of the UC San Diego undergraduate experience.
*Management and oversight of the integration of the UC San Diego campus brand with EM , ensuring EM messaging, imaging and department brand adheres to the UC San Diego brand standards.
*Oversight of general marketing support to individual EM units through advertising and promotional materials, web initiatives, prospective and continuing student outreach, and internal campus communications. Initiation of market research activities as a basis for data-driven marketing decisions. Identification of potential geographic markets, ideal venues, community partners, and target populations in order to devise and implement market penetration strategies.
*Collaboration with Admissions and Data Analytics teams to create filters and mine data to communicate to prospective and admitted students using the CRM (Slate) system.
*Collaboration with the Enrollment Management leadership to develop and implement plans to increase and convert contacts through the admissions funnel, including e-communications via the CRM system and social media platforms.
*Development of metrics and tracking mechanisms to evaluate the effectiveness of marketing initiatives, particularly the effectiveness of initiatives on pipeline/applications to UC San Diego from prioritized markets and demographic populations.
*Leadership of efforts to use effective and appropriate pathways to communicate with UC San Diego's target audiences using traditional media, emerging technology, and existing web/ multimedia/ online / social channels.
*Coordination with University Communications Office and UC Office of the President (UCOP) on critical communications issues and inquiries related to EM functions.
*Direction of the development of Enrollment Management online marketing and communications activities and overall web strategy to maximize the brand presentation and to drive interest in and enrollment in UC San Diego.
*Ensures an interactive, multi-media experience that engages and intrigues visitors and delivers key messages to our target
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