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Senior Digital Specialist, Paid Social

4 months ago

New York, New York, United States Leaf Home Full time

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is Americas largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms.

Benefits

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Womens Committee

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

Position Summary: We're on the lookout for a results-driven Senior Specialist, Paid Social who not only thrives on building and optimizing campaigns but also revels in the challenge of revolutionizing customer lead generation through innovative strategies. a key player in our Digital Acquisition team, you won't merely be executing tasks; you'll be charting the course for the evolution of our brand as a leader in the home improvement industry.

Essential Duties And Responsibilities


  • Lead the build and execution of ad campaigns, audiences, creative within advertising platforms and advertising management tools.
  • Take charge of daily campaign pacing and optimization, steering towards impactful KPIs that define success.
  • Be the owner of bid, budget, targeting, and optimization adjustments, ensuring the attainment of assigned KPIs and metrics
  • Collaborate with our Senior Manager, transforming raw data into actionable insights that elevate media, creative, and website conversion rates.
  • Shine in weekly performance meetings with Marketing leadership, where your insights make a tangible difference.
  • Foster collaboration across internal teams, working hand-in-hand with analytics and creative minds to craft comprehensive advertiser solutions that resonate with the customer journey.
  • Ensure seamless coordination of IOs, creative assets, billing, and performance metrics.
  • Embrace the challenge of learning and understanding new platforms, partners, and integrations between Leaf Home's CRM database and the ever-evolving landscape of ad technology.
  • Harness the power of BI tools like Tableau to analyze data, collaborating with the Marketing Analytics team to drive results and enhance efficiency.

Experience And Minimum Qualifications


  • 3+ years of experience in paid social performance marketing campaigns.
  • Expert understanding of advertising campaign setup in Facebook (Meta) and TikTok
  • Proven track record in direct response marketing, with a focus on lead generation strategy to drive revenue.
  • Preferably experience optimizing campaigns for both lead generation and post-conversion and/or offline events.
  • Proficiency in utilizing campaign data to diagnose and optimize campaigns effectively.
  • Hands-on experience in methodically testing creative elements and audience segments, confidently determining performative tactics through A/B testing.
  • Ability to perform audience research to develop new campaign ideas.
  • Strong contribution to strategic planning, providing insights and recommendations to enhance overall campaign performance and align with broader marketing goals.
  • Expert Excel skills including ability to analyze data to understand trends.
  • Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis.
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without dropping the ball.
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a roll up your sleeves and win every day mentality.
  • Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
  • Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
  • Proficiency using Microsoft Excel.
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:
Experience utilizing ad management tools like preferred.

Travel Requirements:
No travel required.

Overtime/Additional Hours Requirements:
Additional Hours May Be Required (Exempt Positions)

Physical Requirements
Normal Office Environment
Indoor work in a climate-controlled environment.
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).