Director of Marketing Analytics

Job Description:
Join Pluralsight as our Director of Analytics and bring your business analysis prowess to drive strategic growth initiatives tailored to both consumer and business markets. Lead with data-driven precision, crafting measurement frameworks and KPIs that optimize revenue and operational efficiency. With experience in global team leadership, you'll foster a culture of excellence, setting clear expectations and driving flawless execution. Collaborate seamlessly across marketing, data, and finance teams to deliver transformative analytics solutions. Uncover hidden opportunities, dazzle senior executives with compelling presentations, and own the playbook on analytics and shape the future at Pluralsight in this high viability role.
Who you're committed to being:

• A leader and mentor for a globally distributed team of data analysts, fostering a culture of working together, solving hard problems, and fast paced delivery. Manage and develop team members with diverse skills
• Collaborator with cross-functional teams to ensure alignment on strategic goals. Serve as a trusted advisor to partners in building an analytics and insights team.
• Able to work with data science, media, web, and social teams to drive holistic insights for channels.
• Lead a team responsible for critical marketing metrics and dashboards. Enable team to present reports and dashboards to senior management, emphasizing key insights, trends, and recommendations.

What you'll do:

• Develop and implement a growth plan aligned with business objectives and stakeholder requirements that align to OKRs. Conduct annual bottoms-up modeling to support spend planning and advise on target setting.
• Provide thought leadership on measurement frameworks for awareness, traffic, conversion, demand funnel, revenue, spend efficiency (LTV:CAC, ROAS), and retention.
• Perform in-depth analyses to uncover insights and opportunities translating them into actionable recommendations for marketing partners. Assist in gap and root-cause analyses to identify areas for improvement and propose targeted solutions. Emphasize storytelling, QBRs, actionable insights.
• Ability to model / understand implications of pricing, promotions, marketing spend, targeting that influences revenue growth for acquisition and retention with cross functional stakeholders.
• Apply knowledge of e-commerce conversion metrics and SaaS revenue models. Provide insights and recommendations for web driven revenue for acquisition and renewals.
• Identify optimization opportunities across marketing activities using A/B testing, but also able to understand limitations of analyses as part of strategic prioritization.
• Manage data pipeline dependencies and requirements with the data team. Continuously improve data analytics processes in collaboration with multiple teams

Experience you'll bring:

• Data modeling, annual planning / budgeting (on gSheet/excel etc)
• Data repositories and Business Intelligence tools. Proficiency in SQL (eg: basic knowledge of Aggregate functions, Row Number, Common Table Expressions, Recursive Queries, Windowing Functions, Pivot/Unpivot Operators, Stored Procedures) that can guide teams to build and analyze fast and at scale from large volume of data.
• Proficiency in at least one web analytics tool (e.g. Adobe Analytics, Google Analytics, Amplitude). Knowledge of tagging and data collection principles that impact analytics.
• Basic knowledge on dashboards (role will not develop them him/herself) on any tool (Tableau, Power BI, Sigma, Plx, etc.).
• Demonstrated ability to lead and inspire a globally team, fostering a collaborative and high-performance environment through hands-on mentorship (player coach), delegation, project management, and communication.
• Drive both accountability and visibility within the team in a matrix organization.

Requirements

• At least 5-7 years of experience in analytics, preferably within the e-commerce, consulting, or tech industry. Knowledge of traffic conversion rates, attribution models, performance and growth marketing or PLG analytics, operational analytics, segmentation, forecasting.
• Prior collaboration experience with business units, content, paid media, social media teams, brand, product marketing, finance, operations.
• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. A Master's degree or MBA is preferred.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. Data storytelling, communicating with executive audiences, and written and verbal.
• Identify, size, and validate opportunities to improve content, product, and business outcomes
• Prioritize opportunities and developing business cases for investments
• Craft the narrative around data, and empowering other teams to use it effectively
• Partner with product, engineering, and data teams to make sure we have accessible, usable, and high quality data
• Deep understanding of data infrastructure, analytical approaches, and performance metrics
• Coach analytics teams in building strategic partnerships with the business and generating impactful insights
• Ability to communicate effectively at all levels of technical and functional teams across the business, senior leadership and the executive team
• Proficient in SQL and experience with Tableau, Python, R, Adobe Analytics

Why you'll love working here:

• We're remote and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more

Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights. Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
#LI-Remote
#LI-EM