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Sr. Director of Global Partner Marketing
4 months ago
Job Description:
As the Sr. Director of Global Partner Marketing, you will be responsible for owning and driving regional partner marketing campaigns, programs and engagements from strategy through implementation to results. You will align and collaborate with field marketing teams, content and digital teams. The primary focus of this position will be designing, developing, implementing, and managing demand generation programs with and partners to build a lead pipeline for Pluralsight that results in acquiring net new customers and corresponding bookings.
Duties/responsibilities:
- Lead a small but strategic partner marketing team that works closely with our Global ecosystems solutions (GES) organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle
- Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects
- Develop joint plans and content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts
- Create innovative new programs to maximize the impact of our learning platform and joint solutions with Partners
- Collaborate with the alliances organization on Pluralsight's strategic sponsorships and go-to-market execution plan at partner events
- Evaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment
Minimum qualifications/skills:
- 10+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem
- Experience working with partners to develop and build joint demand generation programs at scale
- Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging
- Proven success in working in hyper growth environments
Minimum qualifications/skills:
- An understanding of global cloud and data partnerships (Amazon Web Services, Microsoft Azure, Google Cloud)
- Solid understanding and experience in the data analytics, solution building and big data marketspace - ability to understand and communicate to diverse technical and non-technical audiences
Education and experience requirements:
- Requires a minimum of 15 years of related or equivalent experience; or 10+ years and an advanced degree
- Bachelor's Degree in Marketing, Business Administration, Communications or a related field
- May require having been a people leader, if first people leadership role, incumbents have typically spent several years in one or more roles and are viewed as experts in the functional area
Why you'll love working here:
- We're remote- and hybrid-friendly
- We're mission driven and guided by our culture pillars
- We have a strong commitment to diversity and belonging
- We cultivate a culture of trust, autonomy, and collaboration
- We're lifelong learners and champion team member growth and advancement
- We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
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