Sr. Global Strategic Marketing Manager

Found in: beBee jobs US - 2 weeks ago


Irvine, California, United States Johnson & Johnson Full time
CERENOVUS, a division of Johnson & Johnson, is recruiting for a Global Strategic Senior Marketing Manager, located in Irvine, CA.

Every six seconds someone dies from a stroke. Stroke can be caused either by a clot obstructing the flow of blood to the brain ( ischemic stroke ) or by a blood vessel rupturing and preventing blood flow to the brain ( hemorrhagic stroke ). CERENOVUS is committed to changing the trajectory of stroke by providing physicians with innovative technologies to push the boundaries of what's possible in neurovascular intervention. CERENOVUS offers a broad portfolio of devices used in the endovascular treatment of hemorrhagic and ischemic stroke.

Key Responsibilities:
  • Develop go-to-market product strategy including synthesis of segmentation, targeting and positioning and create marketing assets to drive commercial success
  • Develop metrics to analyze product performance and measure commercial success
  • Collaborate with China marketing partners to communicate product launch strategy and execute cross functional launch-preparation meetings
  • Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
  • Develop key strategic relationship with Chinese Key Opinion Leaders to:

o Coordinate targeted VOC sessions

o Develop podium strategy

o Develop product category specific advisory board
  • Deepen understanding of China market dynamics with particular focus on Volume Based Procurement and other regionally specific initiatives
  • Provide long-term (5yr) product forecasts for China portfolio
  • Ensure consistent branding and messaging with deployment of sales assets, external assets including social media campaigns, Congress messaging and booth presence
  • Identify appropriate sources of market intelligence and apply analytics to inform market models and make clear, data-based decisions

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