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Senior Marketing Automation Specialist

4 months ago

Baton Rouge, Louisiana, United States Ford Motor Company Full time

In this position...

Ford is seeking a Senior Marketing Automation Specialist to join its US Marketing Communications organization. The Senior Marketing Automation Specialist is part of the Ford Blue's Marketing CRM Team. This individual will be responsible for an integral part of the team building 1:1 marketing program in Salesforce Marketing Cloud.

Our Marketing, Sales & Service organization advances Ford's reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

What you'll do...

  • Establish marketing automation best practices, operationalizing marketing channel support, journey building, optimization and troubleshooting
  • Build Quality Control and execute highly complex brand omnichannel programs and may include overseeing a team of developers build out journey's (base cadences), and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
  • Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness
  • Responsible for leading and managing agency resources in their day-to-day work and perform QA of their programs
  • Help monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement
  • Participate in product management and Engineering deployment activities such as requirements, design, build, QA, and continuous improvement
  • Maintain documents per requirements of department document management policies and procedures
  • Influence and implement capabilities including targeting, personalization, dynamic, personalized content to deliver the best customer experience
  • Keep abreast of 1:1 marketing and email industry best practices and new technology by participating organizations, as well as attending conferences and providing recommendations on how to optimize our processes today
  • Hands-on platform technical Salesforce skills and has the ability to mentor others
  • Identify and drive enhancements to email templates including but not limited to creative tests that maximize defined campaign KPIs and overall growth of the email channel
  • Understands all aspects of Salesforce Marketing Cloud integrations configurations and technical/functional capabilities, including all changes and potential system implications related to the Salesforce Release upgrades
  • Monitor agency SLAs and seamlessly coordinate across time zones as needed
  • Marketing Automation Platform authority
  • Become well versed across all marketing technology platforms and understand how they run, interact, and sync across Salesforce and non-marketing platforms
  • Successfully troubleshoot and identify solutions when presented with problems

You'll have...

  • Bachelors degree in relevant field or equivalent work experience
  • 4-5 years of job-related work experience; digital or direct marketing experience strongly preferred
  • Hands-on experience managing marketing campaign execution; 2-3 years experience with Salesforce Marketing Cloud strongly preferred

Even better, you may have...

  • Demonstrate experience in translating business objectives to email campaigns that deliver towards goals
  • Certifications in Salesforce/Datacloud or other marketing cloud tools
  • Knowledge of SQL Query/Automation Studio and Interaction Studio a plus
  • Ability to multi-task and manage many deadlines
  • Results-driven with focus on campaign measurement and analysis
  • Support marketing and cross-functional teams with urgency to troubleshoot questions related to data accuracy and delivery as they arise
  • Share and build internal knowledge and skills in in platforms and journey design, enabling our team of CRM specialist to understand feasibility of tactics

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture all the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, and prescription drug coverage
  • Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more
  • Vehicle discount program for employees and family members, and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

New Hire Benefits )

This position is a salary grade 5-8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call

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Requisition ID : 31118