Strategic Marketing Specialist
2 weeks ago
Are you a skilled communicator with the ability to craft both technical and persuasive content, along with a keen eye for visual design? Do you thrive on solving challenges and driving projects to completion? If you possess a blend of technical acumen and interpersonal skills that allows you to connect with others, we want to hear from you
As a Strategic Marketing Specialist at Ratcliff Companies, you will be the voice of our brand, contributing to our legacy of successful projects and strong relationships. We are seeking exceptional talent to help narrate our story through the creation of impactful proposals and presentations, while also enhancing our visibility across digital platforms.
Key Responsibilities:- Content Development: Generate engaging and relevant content for various marketing materials, including proposals, brochures, website content, and social media updates. Adapt content to resonate with diverse audiences.
- Brand Stewardship: Ensure brand consistency and compliance with brand guidelines across all marketing outputs. Design visually appealing and professional marketing materials.
- Digital Presence Management: Oversee and enhance the company’s online footprint, including the website and social media channels. Analyze website traffic, user engagement, and lead generation metrics.
- Lead Generation Strategy: Collaborate with the Relationship Manager to formulate lead generation tactics aimed at identifying and attracting potential clients. Work together to nurture leads through the sales process.
- Market Insights: Conduct thorough market research to uncover industry trends, competitor activities, and client preferences. Monitor marketing performance metrics to evaluate campaign effectiveness and suggest improvements.
- Reporting: Prepare comprehensive reports and presentations to communicate marketing activities, outcomes, and strategic recommendations to senior leadership.
- At least five years of experience in Marketing.
- Proficiency in creating innovative and professional visual graphics for all marketing materials.
- Expertise in digital marketing strategies, including SEO, SEM, social media, and email marketing.
- Strong technical writing skills with experience in proposal development preferred.
- Analytical mindset with the capability to interpret data and derive actionable insights.
- Familiarity with trends and practices in the commercial construction industry is advantageous.
- A Bachelor’s degree in marketing, business administration, or a related field is preferred.
Ratcliff Companies values teamwork, a positive attitude, relationship building, excellence, family orientation, and professionalism. We believe that through great relationships, we build great things.
We offer competitive compensation and benefits, along with the opportunity to make a significant impact in a growing organization.
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