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Influencer Marketing Manager

4 months ago

Boston, Massachusetts, United States Acceleration Partners Full time

Influencer Marketing, Manager

THE ROLE:

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client's unique goals and objectives.

The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.

TOP 5 JOB RESPONSIBILITIES:

  1. PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client's goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.
  2. CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.
  3. REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients. Well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships. Able to educate clients across all these areas as well, if needed.
  4. INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel.
  5. PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client's scope of work, delivering what is due under terms, and strategically pushing back when required. Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve.

WHAT SUCCESS LOOKS LIKE:

BY 2 MONTHS... the Influencer Marketing Manager has a clear understanding of each client's goals and objectives, their target market, and the unique strategic approach to each of their influencer programs. The Influencer Marketing Manager has formed strong relationships with client contacts and established themselves as the main point of contract, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Influencer Marketing Manager is becoming familiar with AP's tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. 70% of the Influencer Marketing Manager's actions are being conducted independently; the Influencer Marketing Manager is escalating challenges/issues/risks to account teams for guidance and approval when needed and proactively flagging when additional support/training is needed.

By 4 MONTHS...the Influencer Marketing Manager is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently. The Influencer Marketing Manager is fully capable of bringing a solutions-oriented approach to proactively address challenging client or team situations, but continues to escalate key risks where appropriate. Client data is regularly being analyzed and used strategically to optimize program outcomes. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI's are being met, and an average 8.5 client rating is being upheld across campaigns.

YOU ARE GREAT FOR THIS ROLE IF YOU:

QUALITIES OF THE IDEAL CANDIDATE:

  • Big picture, strategic innovative thinker with a strong go to market growth mentality
  • Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
  • Ensures that influencer strategies and tactics have measurable results
  • Translates data and insights into actionable next steps for clients
  • Possesses superior written and verbal communication skills
  • Has incredible attention to detail and is capable of prioritizing competing objectives and managing time with skill
  • Has confidence, poise, and eloquence in client meetings and difficult situations
  • Possesses mature and measured judgment, and the ability to solve problems on their own with minimal supervision
  • Displays accountability, consistently meeting deadlines and following through on commitments
  • Exhilarated by managing change and comfortable with ambiguity and moving targets
  • Thrives in a fast paced, high performing environment and enjoys bringing order to chaos
  • Likes to share and collaborate with peers in a remote environment
  • Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
  • Hears and incorporates feedback from other team members, clients and partners

MINIMUM QUALIFICATIONS & SKILLS:

  • 4+ years working for an influencer marketing agency and experience managing client relationships
  • Strong understanding of how influencer and affiliate marketing can work together
  • Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
  • Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
  • Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
  • Working knowledge of attribution in digital marketing
  • Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
  • Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
  • Bachelor's degree or equivalent work experience
  • Ability to travel up to 15%

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world's largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what's next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

AP PERKS & BENEFITS - WHAT WE OFFER

  • 100% remote work for everyone
  • Group medical, dental, and vision coverage insurance (with opt-out benefits)
  • 401K with matching
  • Open Paid Time Off
  • Summer & Holiday company-wide shut-down weeks in July and December
  • Volunteer and Birthday Time Off
  • Focus Fridays
  • Paid Parental Leave Benefits
  • Wellness, Technology & Education Allowances
  • Paid sabbatical leaves, donation matching, and more

Benefits may vary based on employment status or country location.

#LI-REMOTE

*GLSDR

#LI-MG1