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Content Marketing Manager

4 months ago

Louisville, Kentucky, United States HCA Healthcare Full time

Description

Introduction

Are you passionate about delivering superior work outcomes? At Galen College of Nursing, we are committed to a single purpose: offering excellence in nursing education. Our staff and administration live out our vision We change the life of one to care for the lives of many. Jump-start your career as a Content Marketing Manager today with Galen College of Nursing.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans along with unique benefits, including:

  • Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
  • Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
  • Free counseling services and resources for emotional, physical and financial wellbeing
  • 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  • Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  • Family support through fertility and family building benefits with Progyny and adoption assistance.
  • Referral services for child, elder and pet care, home and auto repair, event planning and more
  • Consumer discounts through Abenity and Consumer Discounts
  • Retirement readiness, rollover assistance services and preferred banking partnerships
  • Education assistance (tuition, student loan, certification support, dependent scholarships)
  • Colleague recognition program
  • Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  • Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our students' lives and you have the opportunity to make a difference. We are looking for a dedicated Content Marketing Manager to be a part of our team.

Job Summary and Qualifications

Galen College of Nursing's Content Marketing Manager is a creative marketing professional, with a writing background and extensive social media experience. This role will develop engaging content to attract and retain new students and build Galen's reputation, while positioning us as a category leader in nursing education. For this position, it's also essential to be up to date with new technologies and marketing trends.

Responsibilities:

  • Build and manage Galen's content marketing and social media strategy
  • Create and manage the production of engaging and relevant content on a regular basis
  • Collaborate with design and writing teams to produce high quality content for inbound marketing strategies
  • Develop editorial calendar, delegate tasks and ensure deadlines are met to design, build and maintain our social media presence, managing a Social Media Specialist
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Plan, execute, and measure A/B and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience
  • Design content marketing strategies and set short-term and long-term goals
  • Edit, proofread and improve content
  • Analyze marketing performance metrics
  • Receive customer feedback and generate ideas to increase customer engagement
  • Other duties as assigned

Requirements:

  • 7-10 years of proven work experience as a content marketing manager
  • Demonstrated expertise in social media platforms
  • Proven experience with marketing automation platforms
  • Proficiency in MS Office, WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Project management skills and keen attention to detail
  • Excellent communication and writing skills
  • Highly organized and detail-oriented
  • Bachelor of Science degree in Marketing, Journalism or relevant field
  • Hands on experience with SEO and web traffic metrics
  • Highly engaged, team mindset

Galen College Values:

Inclusivity: I foster an environment that provides opportunities for every individual to reach their full potential.

Character: I act with integrity and compassion in all I do.

Accountability: I own my role and accept responsibility for my actions.

Respect: I value every person as an individual with unique contributions worthy of consideration.

Excellence: I commit myself to the highest level of quality in everything I do.

At Galen College of Nursing, we offer a unique educational experience we call Pure Nursing. With a focus on nursing education, our knowledgeable and caring faculty and staff take a personal interest in helping our students achieve their goals. Galen is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Masters Degrees. Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and master's degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN). For complete information related to Galen's accreditation status, please visit our website.

Galen College of Nursing is recognized as a 2023 National League of Nursing (NLN) Center of Excellence (COE)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.