Sr. Financial Analyst Marketing FP&A

3 weeks ago

New York, New York, United States Leaf Home Full time

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America's largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.
Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:
Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee
Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.
Position Summary: The Sr. Financial Analyst Marketing FP&A will report to the Marketing FP&A Leader and will support the Digital, Offline, Event, Retail & Canvassing marketing teams. The role will be responsible to comprehensively analyze marketing's Key Performance Indicators (KPIs), support critical business planning & cyclical forecasting requirements as well as engage in management reporting.
Essential Duties and Responsibilities:

  • Maintain and measure KPIs to track and report on marketing channel performance, spending, lead generation mix, and ROI.
  • Collaborate with marketing teams and provide tools to manage monthly and annual budgets and forecasts.
  • Conduct weekly and monthly variance analysis on key funnel metrics and financials to identify trends, discrepancies, and areas for improvement.
  • Create and deliver impactful dashboards and presentations that highlight financial trends, risks, and opportunities to support better decision-making.
  • Partner with the controllership group during month-end close to ensure marketing costs are booked appropriately and accurately.
  • Respond promptly to requests for critical ad-hoc analysis as needed.
  • Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

  • Bachelor's degree required.
  • 4+ years of experience in financial analysis, consulting, strategic/marketing finance, analytics, or related field.
  • Strong quantitative and analytical competency.
  • Advanced Excel ability is a must.
  • Experience working with tools like Tableau or similar data analysis and visualization tools.
  • Experience working with NetSuite or similar ERP and accounting systems.
  • Experience building financial models.
  • Proven working experience as a financial analyst in a corporate finance environment.
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball."
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "win every day" mentality.
  • Hold oneself accountable and responsible while being self-driven in accomplishing goals.
  • Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
  • Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
  • Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

  • Master's degree in finance, economics, or related field.
  • Knowledge of Tableau.
  • Knowledge of NetSuite.
  • Experience in public company, investment banking, or private equity.
  • Strong working knowledge of GAAP (generally accepted account principles).

Travel Requirements:

  • Less than 10% domestic travel required.

Overtime/Additional Hours Requirements:

  • Additional hours may be required (exempt positions).

Physical Requirements:

  • Normal office environment.
  • Performs indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Americans with Disabilities Act Statement and Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .

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