Senior Marketing Operations Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

New York, United States Cypress HCM Full time

Senior Marketing Operations Specialist, 1293530


We are looking for a talented Senior Marketing Operations Specialist to join our growing marketing team. As a Senior Marketing Operations Specialist, you will focus on email, list uploads, and webinar marketing to drive qualified conversions. You will create nurturing and trigger-based email campaigns, deliver tailored marketing messages to targeted personas and drive optimization through frequent and ongoing testing and analysis. The ideal candidate will embody our company values, be creative, have a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of our business.


Responsibilities:

  • Execute Marketo programs including list uploads, webinar setup, email campaigns, landing pages, utm tracking, nurture and drip campaign builds, and customer communications.
  • Ensure processes and best practices are in place to maintain the integrity of the CRM data by data cleansing, depuding, and enrichment.
  • Create documentation, training materials, and enablement presentations.
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness.
  • Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions.
  • Build reports to answer pressing questions about the state of the marketing department.
  • Develop new tactics or processes that are best practices to help the marketer succeed or make our team become more efficient.
  • Onboard new marketing technologies and ensure they correctly function in our technology stack.
  • Provide exemplary service to internal customers such as sales, marketing program managers and executives.


Requirements:

  • 3+ years’ experience in a marketing operations role.
  • Experience with marketing automation platforms, specifically Marketo. Worked on Marketo programs, templates, troubleshooting sync errors, and integrated third-party vendors.
  • Used Salesforce.com Sales Cloud for campaign, campaign member creation, understand objects, permissions sets, page layouts, field validations, and
  • Working knowledge of HTML & CSS. Knows how to edit Marketo email and landing page templates.
  • Basic understanding of data warehousing, business intelligence and lead management processes and technologies.
  • Advanced understanding of Microsoft Excel (i.e., you can split columns, perform vlookups, and create pivot tables).
  • Knowledge in webinar platforms like On24, Webex, Go-to-Webinar, ReadyTalk, or ZoomWebinars.
  • Worked on documentation and training. Has worked on enablement presentations to train internal and cross-department teams.
  • Worked in a content management system to build basic pages without coding requirements (Wordpress, AEM, HubSpot, etc).
  • Worked on database enrichment, cleansing, deduplication, and segmentation.
  • Built reports to analyze email stats and compared to internal and industry benchmarks. Reports to analyze state of database.
  • Experience with other martech stacks such as chat(Drift Chat), ABM(Demandbase, 6Sense), third-party automations(Zapier, Workato, OpenPrise), funnel and attribution(MQL, SAL, SQL, Opp. Bizible, FullCircle), sales hand-off, and sales outreach (SalesLoft, Outreach), Deduplicaton Tools (Ringlead), Enrichment Tools (Zoominfo, Lusha, clearbit, leadspace, insideview, discoverorg, leadfeeder, or others)
  • Has experience with email best best practices on A/B testing, tracking, reporting, GDPR compliance, and stays abreast of changes to email clients in the industry.

Business Professional Experience

  • Excellent communication skills: verbal & written. Comfortable being part of conversations, joining the table and give their opinions, not afraid to ask questions and learn more, and be able to communicate with stakeholders on deadline, requirements, and delivery.
  • Innovative, motivated, organized, high-energy team player. Someone who is willing to think of new projects and find issues that need solving.
  • Process and quality orientation with attention to detail. QA’ing and building processes so quality work is provided is executed.
  • Philosophical alignment with our values.

Bonus points for experience with the following:

  • Web development with experience in Javascripting
  • Looker/Tableau/Sigma/SQL


Compensation:

  • $39.66/hr. - $52.89/hr. (W2)

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