Marketing Specialist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Job Description:
As a Senior Marketing Operations Specialist, you will focus on email, list uploads, and webinar marketing to drive qualified conversions. You will create nurturing and trigger-based email campaigns, deliver tailored marketing messages to targeted personas, and drive optimization through frequent and ongoing testing and analysis.
As a Senior Marketing Operations Specialist, you will:
- Execute including email campaigns, landing pages, and customer communications.
- Ensure processes and best practices are in place to maintain the integrity of the CRM data.
- Studiously tag all campaigns for accurate, meaningful reporting.
- Utilize a large variety of technology, data sources, and services
- Segment and leverage the marketing database for greater campaign efficiency and effectiveness
- Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions
- Build reports to answer pressing questions about the state of the marketing department
- Onboard new marketing technologies and ensure they correctly function in our technology stack
- Provide exemplary service to internal customers such as sales, marketing program managers, and executives
Our ideal Marketing Operations Specialist will have:
- 1 year’s experience in a marketing operations, marketing specialist or sales operations role
- Experience with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua or other email tools
- Marketing experience using Client.com Sales Cloud
- Working knowledge of HTML & CSS
- Basic understanding of data warehousing, business intelligence, and lead management processes and technologies
- Advanced understanding of Microsoft Excel (i.e., you can split columns, perform V-lookups, and create pivot tables)
- Excellent communication skills: verbal & writtenInnovative, motivated, organized, high-energy team player
- Process and quality orientation with attention to detail
- Philosophical alignment with.
Bonus points for experience with the following:
- Software or high-tech marketing
- Web development with experience in Javascript
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