Senior Growth Marketing Specialist, B2B

4 weeks ago

New York, United States Tripadvisor Full time
Job DescriptionJob Description

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in Partner Marketing:

The Partner Marketing team supports various business lines offering SaaS and advertising solutions to Tripadvisor partners. Partners we serve include hoteliers, restaurateurs, tour operators, and other businesses interested in engaging our extensive traveler audience. As the global travel sector continues to adapt and transform, our partner solutions are at the forefront in supporting the emerging needs of our business partners.

As a part of the CRM and Growth Marketing teams for the partner side of the business, the Senior Growth Marketing Specialist, B2B is responsible for the design, development, implementation and evaluation of acquisition & retention marketing campaigns across the following channels – email marketing, onsite advertising, paid social, SEM and to a lesser extent brand & PR. This individual will help to drive customer acquisition and growth for SaaS and advertising offerings through direct and indirect marketing channels.

What You'll Do

  • Develop the strategy for multi-channel marketing campaigns to meet self-service revenue and lead generation goals for each supported business line.
  • Collaborate with teams supporting paid social, SEM, onsite advertising and email operations to see campaigns to fruition.
  • Work closely with partner teams (engineering, product, creative, operations, sales, other internal marketing teams) to align cross-functional growth strategies across various audiences.
  • Develop, track and optimize user lifecycle automations for continuous efficiency in the email channel.
  • Analyze and report out campaign performance to cross-functional stakeholders at various levels in the business.
  • Conduct formal A/B testing plans to optimize campaigns and channels.
  • Write creative briefs and give feedback on asset designs to our internal design team

Who you are:

  • Customer Centric: You're constantly putting the user experience at the forefront of everything you do.
  • Exceptionally organized: You have knack for to-do lists and project management; and you are able to effortlessly manage multiple projects at once without missing a deadline
  • Excellent communicator: You can get the point across both visually and verbally in a clear and direct manner
  • Passionate and proactive: You are constantly searching for new innovative ways to drive the business forward
  • Entrepreneurial and accountable: You have a strong sense of ownership and can run with projects with minimal oversight
  • Team player: You approach your work, your teammates and unexpected changes with a positive attitude

Skills & Experience

  • 5+ years of professional experience in B2B marketing, with experience in email marketing, SEM, and paid social preferred.
  • Clear and persuasive communication skills required
  • Strong interpersonal, organizational and stakeholder management skills
  • Experience using Hubspot or a comparable marketing automation platform
  • Experience using Tableau preferred
  • Self-motivated, able to work effectively in an autonomous environment
  • Bachelor's Degree in Marketing or similar required

The salary range for this role is $90,000 to $120,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee's pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

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