Marketing Manager
4 weeks ago
Job title: Marketing Manager
About Runinmaps
At Runinmaps, we are the exclusive sales and marketing partner for Easyflex. As a leading distributor of top-quality plumbing, fire protection, and HVAC products, Easyflex has established a reputation for excellence and innovation in the industry.
Please visit our website at www.easyflexusa.com for more information
Job location: Santa Ana, CA – Full time
Responsibilities:
Develop Marketing Strategies:
§ Create and implement comprehensive marketing plans that align with company goals.
§ Conduct market research to identify opportunities and consumer preferences.
§ Analyze competitors’ strategies and adjust plans accordingly.
Campaign Management:
§ Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).
§ Monitor campaign performance and make data-driven adjustments to optimize results.
§ Oversee the production of marketing materials, including brochures, posters, and digital content.
Brand Management:
§ Maintain and enhance the company’s brand identity.
§ Ensure all marketing activities are in line with brand guidelines.
§ Develop and maintain a strong online presence through website management and social media engagement.
Budget Management:
§ Prepare and manage the marketing budget.
§ Allocate funds effectively to maximize ROI.
§ Track and report on financial performance of marketing activities.
Customer Relationship Management (CRM):
§ Develop strategies to engage and retain customers.
§ Manage customer loyalty programs.
§ Analyze customer feedback and adjust marketing strategies as needed.
Qualifications:
§ Bachelor’s degree in Marketing, Business Administration, or a related field.
§ Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
§ Proven track record of successful marketing campaigns.
§ Experience with digital marketing and social media platforms.
§ Strong analytical skills and proficiency in marketing analytics tools.
Skills:
§ Strategic Thinking: Ability to develop and implement long-term marketing strategies.
§ Leadership: Strong leadership and team management skills.
§ Communication: Excellent verbal and written communication skills.
§ Creativity: Innovative thinking and problem-solving abilities.
§ Analytical Skills: Ability to analyze data and make data-driven decisions.
§ Project Management: Strong organizational and project management skills.
- § Technical Skills: Proficiency in marketing software (e.g., HubSpot, Google Analytics) and MS Office Suite.
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