Marketing Manager

4 weeks ago


Santa Ana, United States Runinmaps Full time

Job title: Marketing Manager

 

About Runinmaps

At Runinmaps, we are the exclusive sales and marketing partner for Easyflex. As a leading distributor of top-quality plumbing, fire protection, and HVAC products, Easyflex has established a reputation for excellence and innovation in the industry.

Please visit our website at  for more information


Job location: Santa Ana, CA – Full time


Responsibilities:

Develop Marketing Strategies:

§ Create and implement comprehensive marketing plans that align with company goals.

§ Conduct market research to identify opportunities and consumer preferences.

§ Analyze competitors’ strategies and adjust plans accordingly.

Campaign Management:

§ Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).

§ Monitor campaign performance and make data-driven adjustments to optimize results.

§ Oversee the production of marketing materials, including brochures, posters, and digital content.

Brand Management:

§ Maintain and enhance the company’s brand identity.

§ Ensure all marketing activities are in line with brand guidelines.

§ Develop and maintain a strong online presence through website management and social media engagement.

Budget Management:

§ Prepare and manage the marketing budget.

§ Allocate funds effectively to maximize ROI.

§ Track and report on financial performance of marketing activities.

Customer Relationship Management (CRM):

§ Develop strategies to engage and retain customers.

§ Manage customer loyalty programs.

§ Analyze customer feedback and adjust marketing strategies as needed.

Qualifications:

§ Bachelor’s degree in Marketing, Business Administration, or a related field.

§ Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.

§ Proven track record of successful marketing campaigns.

§ Experience with digital marketing and social media platforms.

§ Strong analytical skills and proficiency in marketing analytics tools.

Skills:

§ Strategic Thinking: Ability to develop and implement long-term marketing strategies.

§ Leadership: Strong leadership and team management skills.

§ Communication: Excellent verbal and written communication skills.

§ Creativity: Innovative thinking and problem-solving abilities.

§ Analytical Skills: Ability to analyze data and make data-driven decisions.

§ Project Management: Strong organizational and project management skills.

  • § Technical Skills: Proficiency in marketing software (e.g., HubSpot, Google Analytics) and MS Office Suite.

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