Senior Paid Search Specialist

3 weeks ago

Naperville, United States Youtech Full time

Youtech, a dynamic Digital Marketing Agency, has consistently earned a spot on the prestigious Inc. 5000 list six times in a row, showcasing our remarkable growth as one of the fastest-growing companies in the U.S. When you become part of Youtech, you embark on a journey to unlock your full potential. We firmly believe that happy and motivated employees contribute to positive client interactions and fostering growth for everyone involved. Joining Youtech means committing to personal and professional development, with the goal of being better six months from now than you are today—a testament to our long-term mindset.


About Us

Youtech, established in 2012, is an integrated Digital Marketing Agency with a team of over 80 employees. Headquartered in Lisle, IL, we have expanded our presence to include two additional locations in Arizona and Texas. At Youtech, we cover the entire spectrum of marketing, from traditional to digital, effectively refreshing and re-energizing businesses from every perspective. As a forward-looking company, we are dedicated to empowering companies to surpass their goals by seamlessly integrating advertising, design, development, and marketing strategies. Join us in shaping the future of marketing excellence.


About the Job

As a Senior PPC Specialist at Youtech, you will be responsible for managing and executing multiple ad campaigns. This includes tasks such as keyword research, account setup, campaign configuration, and implementation. You should have experience with Google and Bing's services, including Google's Keyword Tool, Google Analytics, Google Ads, and Search Console. You will be expected to deploy an effective local and long-tail search strategy and perform post-campaign analysis to determine performance and ROI. Additionally, you will provide regular reporting on client search performance to the Project Manager and continuously optimize keyword lists, ad copy, and landing pages. Your role will also involve developing an innovative paid search plan for incoming clients and working with all aspects of Google Ads, including automation, conversion tracking, callouts, e-commerce, and bidding optimization.


This Job Fits You If
  • You are naturally competitive, assertive, and always eager to dig deeper for answers.
  • You are passionate, innovative, and collaborative. You take ownership of your time and strive to make a meaningful impact on the culture and environment where you work.
  • You enjoy working with clients and building strong relationships for long-term success.
  • You are a problem solver through and through, determined to find solutions to even the most complex marketing issues.
  • You have experience in paid search and possess a comprehensive understanding of paid search, SEO, and analytics.
  • You have expertise in Google AdWords, and it is a must-have skill for this role.


Minimum Requirements
  • 4+ years of experience in marketing, advertising, or managing PPC accounts, including search network and display network campaigns.
  • Google Ads Certificate (Required)
  • Google Analytics Certificate (Required)
  • Consistently exceeded goals in previous roles.
  • Expertise in communication via phone, email, webinars, and face-to-face interactions.
  • Demonstrated hustle and determination.
  • Ability to adapt quickly to new situations in an ever-changing industry.
  • Bachelor's degree required (Preferably in Marketing, Business, or Communication).
  • Advanced experience in budgeting and optimizing PPC campaigns.
  • Positive, confident, and energetic "can-do" attitude.


What We Offer:We encourage and incentivize our team members to continuously educate themselves and push their boundaries. Our comprehensive benefits package, known as the Potential Package, includes:
  • Competitive benefits encompassing medical, dental, vision, 401(K), PTO, and paid holidays.
  • 1 additional full PTO day annually dedicated to training for ongoing education.
  • 1 additional full PTO day each year for volunteering, allowing you to contribute to the community and help others reach their potential.
  • Access to a wide range of free courses and training programs for personal improvement.
  • Opportunities for career advancement within the company.
  • Casual dress code to promote a comfortable and relaxed work environment.
  • On-site gym membership for your physical well-being.
  • Engaging employee activities, including company outings and holiday parties.
  • Monthly Awards, voted on by your peers, recognizing outstanding contributions.
  • Youniversity – bi-monthly training sessions for the entire company hosted by Youtech employees.
  • The Big Picture – a quarterly video series highlighting exceptional employees who inspire others, recorded by Youtech and promoted through email and social media.


Youtech is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other characteristic protected by applicable federal, state or local laws.


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