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Assistant Media Planner

2 months ago

New York, United States SOLVE(D) | An IPG Health Company Full time

SOLVE(D) is an IPG Health growth accelerator agency, which combines a start-up entrepreneurial spirit with the capabilities and resources of a global, full-service integrated communication network. SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of media, data science, analytics, technology, and consulting to help deliver omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers and accelerators, to maximize market velocity and growth opportunities.


JOB SUMMARY


The Assistant Planner assists in the planning, implementing, and maintaining of media campaigns across multiple channels. As an entry level position, the Assistant position represents the start of a media career and is highly supervised by a Media Planner.


This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced media thinking is not expected, the successful Assistant is resourceful and demonstrates the initiative to participate in advanced projects.


The Assistant Media Planner position is training-intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Assistant is expected to be an active participant, increasing participation over time in the position. The Assistant is also encouraged to contribute ideas and insights that will benefit their account.


ESSENTIAL FUNCTIONS


Budget and Billing

  • Maintain budget and billing documents, assist with tracking media expenditures to ensure agency and client budget compliance and works with Media Planner to analyze billing discrepancies.


Administrative

  • Create, edit and review flowcharts prior to issuance with supervisor


Administrative

  • Update traffic worksheets, issues insertion orders, maintain contracts with publications for advertising space, compile data base on product journal advertising for account groups
  • Update status reports for team and ensures accuracy


JOB DUTIES / RESPONSIBILITIES


Media Planning and Execution:

  • Develops a knowledge of planning/research tools
  • Utilizes syndicated planning tools to run reports, develops baseline assessments of data
  • Helps to create and send RFPs to appropriate partner consistent with targeting and tactical parameters
  • Collects and helps analyze RFP responses
  • Generates insertion orders within PRISMA to reserve advertising space, emails partners and confirm receipts of IOs
  • Creates and maintains all related paperwork/documentation tangential to campaigns: records of plans through Media Tools, insertion orders, schedules, contracts, etc.
  • Works with Ad Ops to set up 3rd party ad server/tracking: follows through to ensure sites are enabled and all needed materials are received from creative agency
  • Maintain 3rd party ad server/tracker revisions throughout campaign
  • Handle daily campaign maintenance including questions regarding 3rd party ad servers, tracking and trafficking
  • Assist Planners in tracking/evaluating campaign effectiveness creating client reporting and post analysis reports based on scoped cadence ensuring all campaigns are tracking to full delivery
  • Works with billing/finance team to reconcile billing discrepancies and process all invoices for payment
  • Ownership of accurate monthly forecasting spreadsheets and billing sheets
  • Fields incoming proposals from sales representatives
  • Demonstrates multi-tasking ability, keep multiple projects on-track, structuring and executing work
  • Assists in other responsibilities as needed; assembly of presentation materials, virtual or in-person meeting setup and other administrative tasks


Client & Internal Relationships:

  • Supports Planners in preparing and delivering work to clients and colleagues
  • Works with Billing department to confirm receipt of invoices and that invoices are correctly reconciled
  • Manages internal/client status reports
  • Attends status meetings when appropriate
  • May be responsible for informing clients/planning staff of new opportunities or issues
  • Assists in managing relationships with external vendors
  • Participates and contributes in client meetings as required
  • Engages with all work-related contacts in a professional & respectful manner
  • Possesses mature and professional business acumen in personal and written communications


Strategic Thinking & Leadership:

  • Keeps current with market research (industry periodicals, email newsletters, websites)
  • Demonstrates active listening skills and ability to apply learnings over time
  • Recognizes potential issues and problems, know when to escalate and propose solutions, where possible
  • Takes clear ownership of assigned tasks and performs with accuracy and timeliness


EDUCATION

  • Bachelor’s degree (Preferred)


LICENSES & CERTIFICATIONS

  • N/A


EXPERIENCE

  • No experience required


KNOWLEDGE, SKILLS, & ABILITIES


COMPETENCIES


Organization:

  • Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time


Communication:

  • Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications


Presentation:

  • Ability to establish an effective, professional demeanor and communication to influence one’s point of view


SALARY:

  • $48,000 to $65,000 annually



STATEMENT OF UNDERSTANDING


This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.


Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.


There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.


This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.