Social Media Coordinator
4 weeks ago
The Long Island Board of Realtors
Social Media Coordinator
Full-Time
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job- related duties requested by any person authorized to give instructions or assignments.
About Us:
Long Island Board of REALTORS® (LIBOR) is one of the largest local REALTOR® Boards in the United States, serving real estate professionals throughout Queens, Nassau and Suffolk Counties. We provide our members with essential resources, networking opportunities, and advocacy to help them thrive in a competitive market. We are seeking a creative and driven Social Media Coordinator to join our dynamic Communications team and elevate our online presence. We are currently located in West Babylon, NY however LIBOR is looking to relocate to Nassau County or Western Suffolk County.
Position Overview:
As the Social Media Coordinator, you will be responsible for developing and executing social media strategies to enhance our association’s brand, engage our diverse audience, and drive membership growth. You will manage our social media platforms, create compelling content, and analyze performance metrics to ensure our online presence effectively supports our mission and goals. This role reports to the Director of Communications. The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
Key Responsibilities:
Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with the association’s goals, including brand awareness, member engagement, and event promotion, ensuring content and messaging are inclusive and representative of our diverse membership.
Content Creation: Create, curate, and manage engaging content across various platforms (Facebook, Instagram, LinkedIn, X, etc.), including graphics, videos, reels and written posts that resonate with our audience. Ensure that all content reflects LIBOR’s commitment to diversity and inclusivity.
Social Media Calendar: Create and maintain a comprehensive social media calendar to plan and schedule posts, campaigns, and events effectively. Ensure the calendar aligns with our strategic goals and social media strategy.
Community Engagement: Foster a positive, inclusive and interactive community by responding to comments, messages, and inquiries in a timely and professional manner.
Campaign Management: Plan and execute social media campaigns and promotions that support key initiatives, events, and membership drives, ensuring that all campaigns are designed to be inclusive and accessible.
Event Coverage: Attend LIBOR events as needed to capture and share real-time updates. Take photos and post to stories while at the event to provide live coverage, highlighting diverse voices and perspectives to engage our audience.
Analytics and Reporting: Monitor and analyze social media metrics to measure the success of campaigns and content. Prepare regular reports and insights to guide future strategies.
Collaboration: Work closely with the Communications team and other departments to ensure cohesive and inclusive messaging across all communication channels.
Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices. Recommend and implement new strategies to keep our social media presence fresh, relevant and inclusive.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field preferred
Proven experience (3+ years) in social media management, preferably in a similar industry or organization.
Strong understanding of social media platforms, trends, ads, google analytics and best practices.
Excellent writing, editing, and communication skills with a keen eye for detail.
Proficiency in social media management tools (e.g., Sprout Social) and graphic design software (e.g., Canva, Adobe Creative Suite).
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Demonstrated commitment to diversity and inclusivity in content creation and community engagement.
Knowledge of the real estate industry and/or experience with realtor associations and/or not-for-profits is a plus.
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