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Marketing Content Manager

2 months ago

Fort Lauderdale, United States AutoNation Full time

Organizational Relationships:

Directly reports to Director, Brand Operations with extensive interaction with broader Marketing organization, corporate management, and Operational teams.


Job Responsibilities:

Content Strategy Development:

  • Develop and execute content strategies that align with AutoNation business goals and target audience, while accounting for manufacturer and partner initiatives to ensure a wholistic and cohesive creative and messaging approach.
  • Conduct regular content audits to identify gaps and opportunities for fresh messaging and/or updated creative.

Content Creation and Management:

  • Oversee the creation, editing, and proofreading of content for various platforms. Including websites, social media, email, digital, and broadcast.
  • Ensure all content is consistent in style, quality, and tone in accordance with AutoNation brand style guidelines and OEM guidelines.
  • Oversee proper filing and archiving of assets on AEM platform.

Content Calendar Management:

  • Develop and maintain a calendar to ensure effective and timely publication of content.
  • Plan and organize content around key events, product launches, and marketing campaigns at the AutoNation, manufacturer, and local level.

Team Management:

  • Lead and manage a team of content creators.
  • Assign tasks, manage workflows, and ensure that deadlines are met.
  • Drive the management & usage of AEM (Adobe Digital Asset Management online tool)
  • Forster behaviors consistent with the Company’s vision, mission, and values in all interactions with customers, co-workers, and suppliers

Collaboration:

  • Collaborate with cross-functional teams including marketing, sales operations, and creative production to ensure content supports and enhances overall marketing strategies.
  • Work with external partners, such as creative agencies and vendors.
  • Work with In-Store Promotions and Events Manager to secure branded logo items and/or giveaways for AutoNation sponsorship or retail offsite events for Customer or Associate consumption.

Content Performance Analysis:

  • Analyze content performance metrics using tools like Google Analytics and other internal reporting systems
  • Generate reports on content performance and make data-driven decisions to improve content strategies.