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![AutoNation](https://media.trabajo.org/img/noimg.jpg)
Marketing Content Manager
2 months ago
Organizational Relationships:
Directly reports to Director, Brand Operations with extensive interaction with broader Marketing organization, corporate management, and Operational teams.
Job Responsibilities:
Content Strategy Development:
- Develop and execute content strategies that align with AutoNation business goals and target audience, while accounting for manufacturer and partner initiatives to ensure a wholistic and cohesive creative and messaging approach.
- Conduct regular content audits to identify gaps and opportunities for fresh messaging and/or updated creative.
Content Creation and Management:
- Oversee the creation, editing, and proofreading of content for various platforms. Including websites, social media, email, digital, and broadcast.
- Ensure all content is consistent in style, quality, and tone in accordance with AutoNation brand style guidelines and OEM guidelines.
- Oversee proper filing and archiving of assets on AEM platform.
Content Calendar Management:
- Develop and maintain a calendar to ensure effective and timely publication of content.
- Plan and organize content around key events, product launches, and marketing campaigns at the AutoNation, manufacturer, and local level.
Team Management:
- Lead and manage a team of content creators.
- Assign tasks, manage workflows, and ensure that deadlines are met.
- Drive the management & usage of AEM (Adobe Digital Asset Management online tool)
- Forster behaviors consistent with the Company’s vision, mission, and values in all interactions with customers, co-workers, and suppliers
Collaboration:
- Collaborate with cross-functional teams including marketing, sales operations, and creative production to ensure content supports and enhances overall marketing strategies.
- Work with external partners, such as creative agencies and vendors.
- Work with In-Store Promotions and Events Manager to secure branded logo items and/or giveaways for AutoNation sponsorship or retail offsite events for Customer or Associate consumption.
Content Performance Analysis:
- Analyze content performance metrics using tools like Google Analytics and other internal reporting systems
- Generate reports on content performance and make data-driven decisions to improve content strategies.