Marketing Manager

1 month ago

Fort Lauderdale, United States FirstEnroll, LLC Full time
Job DescriptionJob DescriptionSalary:

Job Title: Marketing Manager

 

Department: Agency Sales & Marketing

 

Location: GA or FL

 

About FirstEnroll:  FirstEnroll is a Third-Party Administrator (TPA) specializing in health insurance. We help streamline the process of selling and administering insurance products and act as an intermediator between Carriers, Agents, and Members. Our comprehensive services ensure seamless operations, allowing agents to focus on their clients. We are committed to innovation and excellence, setting new standards in the industry.

Job Description: As the Marketing Manager at FirstEnroll, you will play a pivotal role in driving our marketing efforts to reach and engage our target audience effectively. You will lead the planning, execution, and optimization of marketing campaigns across various channels, ensuring alignment with our strategic objectives.

Key Responsibilities:

  • Campaign Management: Develop, execute, and oversee marketing campaigns across multiple channels. Monitor campaign performance and optimize strategies to maximize ROI.
  • Content Calendar Management: Plan and maintain a comprehensive content calendar to ensure consistent and timely delivery of campaigns. Collaborate with internal teams and external partners to align content with marketing goals and brand messaging.
  • Design Resource Management: Coordinate with external agencies to produce high-quality marketing materials. Ensure all design resources align with brand guidelines and marketing objectives.
  • Product Onboarding: Develop and implement a structured onboarding process for new products. Collaborate with cross-functional teams to ensure seamless integration and effective communication of product features and benefits to agents and customers.
  • Sales Support: Collaborate with the sales team to provide marketing support and materials that enhance sales efforts. Develop and maintain sales collateral, presentations, and other sales tools.
  • Performance Measurement and Reporting: Track, analyze, and report on the performance of marketing initiatives. Use data-driven insights to refine strategies and demonstrate the impact of marketing efforts.
  • Vendor Relations and Management: Establish and maintain relationships with marketing vendors and partners. Negotiate contracts, manage budgets, and ensure vendors deliver high-quality services.
  • Trade Show Logistics and Execution: Plan and manage the logistics and on-site execution of trade shows and events. Coordinate with internal and external teams to ensure successful event participation.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in Marketing management, preferably in the healthcare or technology sector.
  • Proven track record of managing successful marketing campaigns and initiatives.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills.

Benefits:

  • Health, Dental, Vision and Life
  • 401k plan with 4% match
  • Paid Time off
  • Paid Holiday Time

Equal Opportunity Employer: FirstEnroll is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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