We have other current jobs related to this field that you can find below

  • VP Entertainment And Influencer Marketing

    1 month ago

    New York, New York, United States CLevelCrossing Full time

    VP Entertainment and Influencer Marketing - Tommy HilfigerDevelop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Nurture...

  • VP, Growth Marketing

    7 days ago

    New York, United States Mack Weldon Full time

    Since then, we’ve used the same solutions-oriented approach to reimagine a full range of menswear staples—from featherlight button ups, to first-of-its-kind denim.The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention...

  • VP, NA Marketing

    4 weeks ago

    New York, United States Ezra Full time

    Job DescriptionJob DescriptionJob Role:         VP, NA Marketing - EZRA Location:        Toronto, Canada or NYC, United States (Hybrid – 3 days/week in office)             Who we are: Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.At Ezra, we are on...

  • VP, Integrated Marketing

    4 weeks ago

    New York, United States Front Office Sports Full time

    Job DescriptionJob DescriptionDescriptionThe VP of Integrated Marketing will lead the integrated marketing function at Front Office Sports, reporting to the EVP of Marketing & Operations. As the lead of the department, you will oversee a team of (3) Directors and be held responsible for the oversight, management, planning, and execution of all partner...

  • VP, Capital Markets Counsel

    4 weeks ago

    New York, United States Tandym Group Full time

    A financial services company in New York City is looking to fill an immediate need with the addition of a new VP of Capital Markets Counsel to their staff. Responsibilities: The VP will:Provide legal advice and support relating to DCM origination. Provide legal advice and support relating to Leveraged Finance capital markets.Review, negotiate, and draft...

  • VP Entertainment And Influencer Marketing

    1 month ago

    New York, United States CLevelCrossing Full time

    VP Entertainment and Influencer Marketing - Tommy HilfigerDevelop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Nurture...

  • VP Entertainment And Influencer Marketing

    3 weeks ago

    New York, New York, United States CLevelCrossing Full time

    Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Nurture and build a vast network within the world of Music, Film,...

  • Market Risk Valuation

    3 weeks ago

    New York, United States Santander Full time

    Market Risk Valuation & Market Surveillance- Associate / VP Country: United States of America Santander Capital Markets is looking for a Market Risk Valuation & Market Surveillance-Associate/VP Solid knowledge of financial instruments, markets, trading and clearing practices. Knowledge of Equities, indices and options - In depth experience with...

  • VP of Marketing

    1 week ago

    New Orleans, United States Onward Search Full time

    One of our clients in the health + fitness space is seeking an experienced and innovative VP of Marketing for a direct-hire opportunity.A huge plus is if your experience is in the health + fitness space on the franchise side.Strategic Planning: Develop and execute data-driven marketing and public relations strategies that align with company goals.Brand...

  • VP Entertainment And Influencer Marketing

    3 weeks ago

    New York, United States CLevelCrossing Full time

    Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas.Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.Nurture and build a vast network within the world of Music, Film,...

  • VP, Marketing COO and Strategy

    5 days ago

    New York, United States The TCW Group Full time

    VP, Marketing COO and StrategyJob Location(s) US-NY-New YorkJob ID 2024-2004Category Project ManagementDepartment Global DistributionType Regular Full-TimePosition SummaryAs a marketing infrastructure and growth strategy lead, your mission is to help build a top-tier infrastructure operating model across the client distribution business that will help...

  • Market Risk Production Associate/ VP, Corporate

    1 week ago

    New York, United States Santander Full time

    Market Risk Production Associate/ VP, Corporate & Investment BankingCountry: United States of AmericaSeeking a highly detail-oriented Market Risk Associate/ VP to join our team at Santander US Capital MarketsThe ideal candidate shall be proficient in Python or Java, and possess around 5-10 years of experience in Market Risk, Trading, or Financial Market...

  • VP - Counterparty Risk

    1 month ago

    New York, United States Tandym Group Full time

    A banking services organization in New York City is currently seeking an experienced Finance professional to join their team as their new VP - Counterparty Risk. In this role, the VP - Counterparty Risk will be responsible for leading counterparty credit risk analytics with core focus on understanding PFE modeling and analyzing various modeling approaches. ...

  • VP of Business Strategy

    4 weeks ago

    New York, United States Samuel Knight Energy Full time

    This is a key senior leadership role responsible for shaping and implementing our client’s strategic vision. This position involves high-level strategic planning and requires a comprehensive understanding of the energy sector, with a particular focus on clean energy and utility markets. The VP serves as a crucial link between the executive leadership team...

  • Interest Rate Derivatives Marketer VP or Sr. Asso

    4 weeks ago

    New York, United States BizTek People, Inc. | APA International Placement Consultants Full time

    Job DescriptionJob DescriptionA global risk solutions entity of an investment banking group seeks a bilingual Japanese Derivatives Marketer (Associate or VP) in New York to cover subsidiary clients of large Japanese corporations in North America.Primary responsibilities include:- Executing live trades, managing client relationships, and handling trader...

  • FCM - VP of Marketing, Americas - New York, NY

    2 days ago

    New York, United States Flight Centre Alumni Full time

              FCM - VP of Marketing, Americas - New York, NY FCM takes a holistic approach to corporate travel, specializing in managing national and global travel programs for medium and large businesses. Ranked as one of the world’s top five travel management companies, it has a business network in over 97 countries and global headquarters in London,...

  • VP of Marketing

    3 months ago

    New York, United States Richemont Full time

    MAIN PURPOSE Lead the marketing & communication strategy for IWC in North America.   WE WELCOME Experienced and passionate individual eager to build and create marketing strategy for high-end luxury timepiece brand in the North American Market.   YOU ARE A highly experienced executive with 10+ years of experience in marketing and...

  • VP, Marketing

    4 weeks ago

    New York, United States NextRoll Full time

    NextRoll is seeking an experienced and dynamic Vice President of Marketing to lead our marketing strategy and drive growth across our product categories and market segments. You are a visionary leader with a proven track record in Martech and/or Adtech, capable of scaling demand creation and revenue marketing coupled with the ability to strategically...

  • Market Risk Production Associate/ VP, Corporate

    2 weeks ago

    New York, United States Santander Full time

    Market Risk Production Associate/ VP, Corporate & Investment Banking Country: United States of America Seeking a highly detail-oriented Market Risk Associate/ VP to join our team at Santander US Capital Markets The ideal candidate shall be proficient in Python or Java, and possess around 5-10 years of experience in Market Risk, Trading, or Financial Market...

  • VP of Retail

    3 months ago

    New York, United States Milk Bar Full time

    Job DescriptionJob DescriptionJOB OVERVIEWMilk Bar is looking for a VP of Retail to support its growth and expansion. Reporting directly to the Chief Executive Officer, the VP of Retail will oversee the strategy, operations, and development of the Retail bakery business. The company has high ambitions to open new units in the coming years through franchised,...

VP of Marketing

2 months ago

New York, United States Insight Global Full time

Position Description

In this position, you will play the critical role in defining and executing against the product’s acquisition strategy, with a marked focus on digital channels across paid social media, paid search, and aggregator/comparison organizations and affiliates. The development of comprehensive strategies across the digital ecosystem will be essential. The successful candidate will have a proven track record of driving significant commercial growth across acquisition channels, ideally within the pet insurance vertical or comparable specialty insurance product. Experience with providing leadership and cohesion across related marketing disciplines (UI/UX, content/creative, test and learn optimization, etc.) is essential.

The position must also be adept at leveraging data and digital analytics to effectively manage marketing budgets, maximizing return on advertising spend. Cross-functional management of internal and external resources groups and is expected, as well as the ability to effectively interface with executive stakeholders across the organization.


Core Accountabilities

  • Acquisition Strategy: Develop and execute comprehensive, data-driven acquisition strategies across paid media channels, including search, display, social, and emerging platforms. Continuously optimize these strategies based on performance metrics and market trends.
  • Agency Management: Oversee and manage relationships with external marketing agencies, ensuring alignment with goals and KPIs. Provide clear direction, evaluate agency performance, and drive accountability for results.
  • Affiliate and Aggregator Partnerships: Act as the primary account manager for top affiliates and aggregators. Develop and nurture these partnerships to maximize acquisition opportunities and maintain a competitive edge in the pet insurance market.
  • Cross-Channel Marketing: Demonstrate proficiency in holistic, cross-channel marketing strategies. Orchestrate seamless integration of paid media, affiliate marketing, and other acquisition channels to create cohesive customer journeys and maximize ROI.
  • Data-Driven Decisioning: Maintain a deep understanding of key performance metrics across all acquisition channels. Utilize advanced analytics tools to extract actionable insights and drive continuous improvement in campaign performance.
  • Budget Management: Effectively manage and allocate budgets across various acquisition channels. Demonstrate ability to optimize spend based on performance data and market conditions to achieve maximum ROI.
  • Performance Reporting and Optimization: Regularly report on acquisition performance to executive leadership. Present clear, concise analyses of channel performance, ROI, and customer acquisition costs. Proactively suggest and implement optimizations and new channel opportunities.
  • Team Collaboration: Work closely with the broader marketing team, including content creators, designers, and product managers, to ensure cohesive messaging and strategy alignment across all acquisition efforts.
  • Vendor and Technology Management: Contribute to the ongoing management and evaluation of marketing technology vendors and tools to support acquisition efforts. Currency with emerging Martech solutions that could enhance acquisition capabilities.
  • Compliance and Brand Consistency: Ensure all acquisition strategies and tactics comply with industry regulations and maintain brand consistency across all channels and partnerships.
  • Market Intelligence: Perform regular analysis of competitor activities, industry trends, and emerging acquisition channels in the pet insurance and broader insurance markets. Utilize to inform strategy and cultivate competitive differentiation
  • Testing and Innovation: Develop and implement a robust testing framework for new acquisition strategies, channels, and messaging. Foster a culture of innovation within the broader team to continuously improve acquisition effectiveness.

Qualifications for Internal Candidates


Requirements

  • Experience: 10-15 years in campaign strategy and digital marketing management, preferably in financial services, insurance, or other highly regulated industries. Direct Agency and Client-side experience is strongly preferred.
  • Education: Bachelor’s degree or equivalent years of experience.
  • Expertise in Cross-Channel Marketing: Demonstrated proficiency in managing and optimizing holistic, cross-channel marketing strategies.
  • Project Management: Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Analytical Skills: Advanced data analysis capabilities to drive informed decision-making and continuous improvement.
  • Communication: Excellent written and verbal communication skills, with the ability to effectively present to executive leadership and collaborate with cross-functional teams.
  • Budget Management: Proven ability to manage and optimize marketing budgets to achieve maximum ROI.
  • Technology Proficiency: Familiarity with tools such as Salesforce, Asana, Slack, Marketing Cloud, Google Analytics, and WordPress.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle high-pressure situations.


Compensation:

$150,000 to $240,000 per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.