Consumer Insights Manager

3 weeks ago

Ridgefield Park, United States EPITEC Full time

POSITION:

Manager, Shopper Insights, Home Entertainment (HE)


JOB TYPE:

W2, Contract, 12 Months


LOCATION:

Ridgefield Park, NJ


JOB SUMMARY:


  • Supports delivering Shopper and Retail Insights learning plans based on business needs and priorities through Primary and secondary research.
  • Work schedule: Hybrid (M-Thurs in office; Friday remote)



RESPONSIBILITIES:


  • Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-ups, with support and guidance from the manager on more complex studies.
  • Develop a comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
  • Manage project set up by:
  • Partnering with key stakeholders to gather key inputs and stim for testing.
  • Supporting questionnaire setup, design and internal reviews, and quality checks.
  • Project management and timelines of key phases and deliverables.
  • Determine and recommend the best research methodology to address business questions.
  • Identify the best vendor through the appropriate RFP process (multi-vendor proposal review).
  • Analyze and interpret data providing learnings that will bring value to the business.
  • Deliver strong insights in a story-like presentation format that addresses all research objectives and includes actionable recommendations.



REQUIRED EXPERIENCE:


  • Bachelor’s degree in business administration, marketing, product management, sales, or related field.
  • 5-7 years of experience analyzing consumer data and providing insights that drive business, including research methods and statistics.



SKILLS AND QUALIFICATIONS:


  • Research Capabilities
  • Comprehensive, up-to-date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience is a plus.
  • Superior Shopper-focused Insights experience; Shopper Marketing/ Channel Marketing experience a plus.
  • Experience managing the online research community is a plus.
  • Ability to triangulate data and insights from different sources to drive consultative decision-making.

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