Product Marketing Manager

1 month ago

Irvine, United States 24 Seven Talent Full time

This role is Onsite 4 days/ 1 day remote in Irvine, CA

Responsibilities:

  • Develop and execute comprehensive product marketing strategies to drive demand, and sales of our toy products in conjunction with the Sr. Marketing Director.
  • Work with the Marketing Director to establish overall brand strategies, line plans and marketing initiatives.
  • Analyze and provide category, consumer, competitor, retailer and product-specific insights, trends and market research in support of brand strategies.
  • Track and analyze sales performance of product lines to identify growth
  • Assist with the creation of retail-specific programs and exclusives, tailoring product lines and marketing strategies to maximize business across channels (Mass, Online, Club, Value, Department Store)
  • Cultivate and maintain strong relationships with licensors, ensuring compliance with brand guidelines and maximizing the value of licensed partnerships.
  • Develop clear and compelling product messaging and positioning for toy products that align with brand guidelines and resonate with our target audience.
  • Collaborate closely with cross-functional teams including product development, product design, graphics/package design, digital marketing, social media, sales) to bring new toy products to market.
  • Lead the creation and execution of product launch plans for toy products, coordinating marketing activities across various channels such as in-store merchandising, digital, and
  • Support retail sales team to maximize sell in and sell-through during entire product life cycle by providing all necessary information and materials, inclusive of product samples, presentation decks, digital photography and video assets, and required retailer-specific information.
  • Must have strong presentation skills and be comfortable presenting both internally and externally.

Candidate Qualifications:

  • BS/MS degree in marketing or related field
  • Minimum 6 years experience in product marketing, preferably in the toy industry or related consumer goods sector, with a focus on managing licensed brands.
  • Demonstrated strategic planning skills
  • Prior leadership experience in marketing/brand management including managing large product portfolio
  • Proven analytical skills
  • Excellent written/verbal, time management and quantitative/analytical skills
  • Entrepreneurial mindset & self-starter
  • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items.
  • Excellent analytical and project management skills. Must be able to analyze business data, determine solutions, make sound recommendations and carry out actions in effective manner
  • Highly creative with ability to think out of box
  • Proficiency in PowerPoint, Excel, Word and Outlook is required.

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