Product Manager, Upstream Marketing,tmtt

1 month ago

Irvine, United States Edwards Lifesciences Full time

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.

**Position Summary**: Identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to maintain and grow our TMTT innovation pipeline.

**How you will make an impact**:
Actively participate in technical team meetings and drive product design requirements using voice of customer (VOC) inputs

Identify and develop global marketing strategies and supporting tactics that leverage market trends, uncover unmet market needs, expand addressable markets and target new markets or space

Communicate key elements of branding (e.g., value proposition, segmentation and targeting, positioning and messaging) and participate in agency management (e.g., draft agenda, research marketing tools to provide certain sections of agency brief). Develop elements of marketing collateral and gain approval with appropriate stakeholders

Lead overall management for product line portfolio, feed product development pipeline with new opportunities and line extensions targeted at sustaining continued strategic growth

Provide VOC in order to translate market needs and opportunities into overall strategic direction. Develop relationships with key opinion leaders to maintain Edwards' leadership position in the market

Develop thorough understanding of market drivers including, healthcare reimbursement, pending legislation, economics, regulatory requirements and competition.

Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats

Participate in new product development design control activities

Conduct global market research and analysis in support of identifying new markets and business opportunities, determining their overall market potential and associated risks

**What you will need (required)**:
Bachelor's Degree and 5 years related marketing experience or Master's Degree and 3 years related marketing experience

Marketing, Engineering, or healthcare industry preferred

**What else we look for (preferred)**:
Proven expertise in MS Office Suite

Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills

Excellent problem-solving, critical thinking, and investigative skills

Experience working in engineering, marketing, or healthcare industry preferred

Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics

Knowledge of marketing concepts and principles

Expertise and ability to coach others in one or more functional areas

Ability to create comprehensive voice of customer plans and market research

Possess the ability to measure and track performance/success of programs/initiatives

Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics

Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies

Strict attention to detail

Ability to interact professionally with all organizational levels and manage competing priorities in a fast-paced environment

Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales managers

Adhere to all company rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For Ca

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