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Product Marketing Specialist
2 months ago
MHEC is hiring MHEC’s Product Marketing Specialist supports our 2700+ customer base by assisting in the development of marketing campaigns for organizational products and services and successfully executes to the strategy of the marketing team.
Come join our high-performance team of professionals that work hard and like to have fun. Our benefits:
Hybrid Work Week: 3 days on site (M-W), 2 days remote (Core hours 8 am – 4 pm)
Competitive salary with bonus program
Health and Life Insurance
403B with company match
Exceptional Paid time off program
This role is not a sit back and wait for the phone to ring role. Your Goal? Support the organizations growth goals with your expertise at finding ways to get the right information to our membership that encourages engagement with our product offering opportunities. This includes:
Designing and drafting product specific promotional materials and launching plans to drive interest / increase market share
- Mapping the customer journey to create highly impactful campaigns, using and testing effective communication strategies to engage the customer
- Acting as a project manager between marketing, membership and strategic sourcing, managing expectations for marketing collateral and initiatives
Supporting the sales plan and promotion of events, conferences, trade shows and user meetings
Conducting research to identify potential and existing customers and markets for company products
Preparing data driven reports that support driving revenue and measuring campaign impact
Holding to the brand standard to ensure maximum opportunity and visibility
Developing and executing campaigns that support organizational goals and objectives
These are the traits you’ll need to be successful
Driven. Passion for exceeding expectations
Ethical. Follow our processes under strict compliance rules with 100% integrity
Resilient. Take on challenges and when we miss the mark, try again
Creative. Think out of the box and always be thinking what else can we try?
Self Directed Juggler. Work independently and get things done
Cultivator: Develop and maintain collaborative internal and external relationships
Articulate. Provides accurate information on a timely basis and listens attentively to needs
Analytical. Taker of data and turning it into opportunity
Education/Qualifications
2 – 5 years of direct marketing experience in a business to business environment
Strong understanding of marketing programs and measurement tools (Google Analytics)
Success at tactically putting together marketing campaigns and outreach and analyzing the success of that campaign
Experience with writing promotional materials (web copy, newsletters, etc)
Exceptional proof reading skills
Can think critically and solve problems independently
Thinks creatively while paying strict attention to details
Strong math skills and the ability to analyze information
Proficient in Microsoft Office Suite (Outlook, Excel, Word)
Bachelor’s degree in Marketing desired
Physical Working Environment:
Hybrid Work Environment: Monday – Wednesday on site; Thursday, Friday remote
Position is primarily sedentary with extensive computer work
Regional travel is required to support company sponsored events