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Performance Marketing Manager

2 months ago


Union City, United States R2 Global Full time

Are you a performance marketing powerhouse with a passion for driving growth in the e-commerce space? Do you have a deep understanding of TikTok Ads, Meta Ads, and Google Ads? If so, we want you on our team


We're revolutionizing the e-commerce industry with innovative products and an unwavering commitment to customer satisfaction. We believe in the power of data-driven marketing to fuel our growth, and we're looking for a Performance Marketing Manager to take our campaigns to the next level.


Key Responsibilities:

  • Campaign Strategy & Execution: Develop, implement, and optimize high-performing ad campaigns across TikTok, Meta (Facebook & Instagram), and Google Ads platforms.
  • E-commerce Expertise: Leverage your deep understanding of the e-commerce landscape to create targeted campaigns that drive conversions, increase ROI, and grow revenue.
  • Creative Collaboration: Work closely with the creative team to develop engaging ad creatives that resonate with our target audience on each platform.
  • Data-Driven Decisions: Analyze campaign performance data to provide actionable insights, identify trends, and make data-driven decisions to continuously improve results.
  • A/B Testing: Design and execute A/B tests to optimize ad performance, landing pages, and user journeys.
  • Budget Management: Manage and allocate ad spend effectively to maximize ROI while staying within budget.
  • Stay Ahead of Trends: Keep up with the latest digital marketing trends, algorithm changes, and best practices across TikTok, Meta, and Google Ads.


Qualifications:

  • Proven experience as a Performance Marketing Manager, Digital Marketing Manager, or similar role in the e-commerce sector.
  • Expertise in running successful campaigns on TikTok Ads, Meta Ads, and Google Ads.
  • Strong analytical skills with the ability to interpret data, derive insights, and implement improvements.
  • Excellent understanding of audience segmentation, targeting strategies, and ad creatives.
  • Familiarity with A/B testing and conversion rate optimization techniques.
  • Ability to work in a fast-paced, dynamic environment with a results-driven mindset.
  • Strong communication and collaboration skills.


The Offer

  • Salary up to $100K base + very achievable bonus structure.
  • 15 days PTO.
  • Several medical, dental, vision insurance packages to choose from.
  • 401K with company match.
  • Clear path to Senior Manager & Director.
  • Future stock options + profit sharing.