Performance Marketing Manager
2 days ago
Kodiak is one of the fastest growing food companies that is disrupting the industry with its better-for-you breakfast and snacking options. Our journey with food began by restoring the tradition of whole grain flapjacks and adding some protein to fuel folks' adventures. In the process, we discovered that foods made closer to nature are not only fueling but taste better. So, we set out to inspire wilder, wide-open lives by feeding epic days through real breakfasts. That's one of the reasons we're in the scenic Rocky Mountains of Park City, Utah: to live our purpose and be close to nature.
Our mission is to become the most loved, next generation food brand, and we're well on our way. We craft the best-selling whole grain flapjack mix in the nation along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers. We're expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact in the food space. We believe that eating real, good-for-you food, being active outdoors, and preserving nature will restore balance generations before us worked so hard to forge. We embrace the spirit of the Kodiak - a pristine wilderness with a rich ecosystem - and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.
Job Type: Full-Time, Salaried (Exempt)
Job Location: Kodiak HQ: Park City, Utah
What will this position do?
The Performance Marketing Manager leads the execution for digital advertising Kodiak. This role plays a critical part in acquiring new households and staying top-of- mind with our consumers to keep them coming back. The Performance Marketing Manager is responsible for Kodiak's full-funnel digital marketing execution from awareness, to consideration, to conversion and retention. This role works closely with our Digital Commerce, Shopper Marketing, Product Marketing, Consumer Insights and Creative teams to coordinate efforts for omni- channel campaigns and new product launches.
- Plan, execute, and optimize digital paid media campaigns on all social and digital channels with an emphasis on Meta, Google
- Proficient in the programmatic DSP space and a general understanding of CTV, OLV, Programmatic Display, etc.
- Track, measure, and generate regular reports tying in period-over-period growth and performance against historical/platform benchmarks
- Leverage analytics to optimize performance and scale campaigns
- Execute full-funnel campaigns by targeting and tracking consumers throughout the customer journey
- Research and test new advertising channels while constantly re-evaluating the efficiency of ad spend
- Implement effective customer acquisition, and retention tactics
- Manage advertising budget and plan campaigns, accordingly, spending in the most effective and efficient ways
- Work cross functionally to analyze retail sales data to identify retail sales lift from digital media spending
- Collaborate with agency partners to guide the strategy and execution of our programmatic buying
- Perform other related duties as assigned
- 3+ years of experience executing media buys and managing digital advertising for a brand
- Bachelor's degree
- Expert in full-funnel marketing techniques and an in-depth understanding of the customer journey
- Growth mindset with a relentless desire to always be improving
- Proficient all aspects of digital advertising including paid social and the programmatic landscape
- Experience leveraging analytics to optimize performance
- Comfortable analyzing data to communicate results and refine strategies
- Organized and able to generate reports to tell a clear story
- Strong ability to manage multiple long-term and short-term projects
- Quick learner, analytical thinking and able to rapidly acquire and apply skills
- Understands the role that creative plays in successful advertising
- Strong people skills and ability to effectively manage conflict
- Proficient in Microsoft Office, especially excel
This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah. We have a hybrid schedule. We offer competitive compensation and benefits that include:
- Health/vision/dental plans
- 401k match
- Relocation assistance
- Annual performance bonus
- A company fleet of snowboards and other equipment
- Active lifestyle allowance
- Therapy Benefit
- All-you-can-eat flapjacks
- Flexible vacation
- Early-out Fridays
- Parental leave
- Casual dress code
- A variety of other Kodiak-unique perks
Recognized by Inc and Utah as one of America's best places to work, we are known for our awesome work environment - a fun and authentic place where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond. We're inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food.
At Kodiak, we foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.
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